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University of Bedfordshire: Mass Communications with Data Analytics

Institution University of Bedfordshire
Department School of Education and English Language
Web http://www.beds.ac.uk
Email admission@beds.ac.uk
Telephone 0300 3300 073
Study type Taught

Summary

This course examines key issues of media and communication, introducing principles of cultural theories and media research methods, providing a broader understanding of how different aspects of the media interconnect.

Data Analytics Units covers a wide range of topics including programming, databases, security, project management and computer networking, giving you both the underpinning theory and the ability to apply it to complex real-world problems, as well as an awareness of emerging technologies and developments.

As the various elements of the mass media converge, it is increasingly appropriate to develop a broader understanding of how different aspects of the media interconnect. This course examines key issues of media and communication, introducing principles of cultural theories and media research methods. For this course you must complete a series of units that address the central issues and concepts informing the study of the media in a cultural diverse environment as the nowadays society. The course offers units dealing with fundamental principles and topics of the subject area (e.g. Current research in mass communications; Media institutions, structure and policies; and Research Methods in the area of media); and a core unit focuses on international development.  The course includes a final self-directed independent study project, in the form of a dissertation based on a research project. It is this project work that provides you with the opportunity to tailor the course to your own interests (subject to staff supervisory expertise).

MA

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