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University of Bedfordshire: Digital Marketing

Institution University of Bedfordshire
Department Department of Strategy and Management
Telephone 0300 3300 073
Study type Taught


This course offers you the opportunity to develop a deep and meaningful appreciation of the impact digital marketing has, locally and internationally, operationally, tactically and strategically. Marketing is the transformational economy writ large. You focus on strategic areas of branding and communication, digital media and social networking, and digital analytics all framed by the opportunity to complete a final capstone where you can opt for a traditional research dissertation or an experiential learning option (Professional Practice or Live Project). You develop the skills required to adopt appropriate strategic responses to different market environments. You understand the impact of contextual digital forces on international marketing and branding and being a marketing manager. You will also study the management and development of people in organisations and the use of relevant communications within the global economy. You appreciate how the digital economy affects both buying behaviour and marketing approaches. As well as specific knowledge relating to global business, you will develop enhanced personal and interpersonal skills. These include critical thinking, team working, problem solving, numeracy and quantitative skills, self-management and negotiation skills. At the end of this course, you will have the ability to use confidently your strategic and analytical skills to develop strategies to solve digital marketing problems.


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