University for the Creative Arts: Design, Innovation and Brand Management

InstitutionUniversity for the Creative Arts View institution profile
Department Marketing Management and Promotion
Web uca.ac.uk/postgraduate
Email enquiries@uca.ac.uk
Telephone 01252 892883
Study type Taught

Summary

An exciting opportunity to develop your professional skills and managerial capabilities, our MA Design, Innovation & Brand Management course gives you the opportunity to study a combined curriculum that will significantly enhance your skillset to become leading brand, design and innovation managers.

Our course, which sits within our portfolio at the Business School for the Creative Industries, encourages you to consider the value of branding in today's competitive global environment, where organisations continue to compete in overcrowded markets. As consumers become more sophisticated and the plethora of products more similar, the need to differentiate through emotional attachment has become increasingly important, and this is where UCA’s bespoke MA Design, Innovation and Brand Management course steps in to help future leaders develop one-of-a-kind products and fresh campaign strategies.

The key to successful brand development is an understanding of its synergistic relationship with innovation. The popular view has been that branding is connected with logos, advertising and manipulation, whilst innovation is to do with more process-orientated development. UCA has developed this MA course to address all aspects of product design, brand management and the innovation factors that lie as a foundation for its success. We will cover each key component and teach students how to run these successfully, while also developing their own professional and personal development as leaders along the way. For us, branding is about delivering a rewarding experience to customers, while innovation is about an organisational effort aimed at differentiating a company through original value creation. In other words, each is inextricably linked yet individually defined.

As a student on this course, you'll benefit from working alongside students on the MA Graphic Design, MBA Creative Industries Management and MA Fashion Management & Marketing courses to better understand the range of products available in today’s market, their similarities, strengths and weaknesses, and above all develop and deliver customer centric produce.

MA

University for the Creative Arts

 

 

About UCA – Modern University of the Year 2019*
At UCA, we pride ourselves on offering rich, practice-based postgraduate courses with expert teaching from world-renowned staff, high-calibre facilities, and excellent career advice.

Our courses are internationally recognised in the creative industries for the development of specialist skills, allowing you to build on expertise in your chosen field.

Postgraduate qualifications can set you apart when competing with other candidates in the job market – in fact, the UK Commission for Employment & Skills predicts that roughly one in seven jobs are likely to need a postgraduate degree by ...

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