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University College Dublin: Marketing
| Institution | University College Dublin View institution profile |
|---|---|
| Department | UCD College of Business |
| Web | www.ucd.ie/global |
| internationalenquiries@ucd.ie | |
| Telephone | +353 1 716 8500 |
| Study type | Unknown |
Summary
This rigorous course is designed to prepare graduates for positions in brand management and marketing in Ireland and abroad. The programme is suitable for business and non-business graduates with a marketing orientation and marketing professionals wishing to build upon their existing skills. It also caters for students with an undergraduate background in psychology, social science or other cognate disciplines which inform marketing theory and practice.
Marketing plays a central role in creating, communicating, capturing and sustaining value for organisations, customers and society. The rapid digital evolution and increasingly savvy consumers have made it essential for organisations to build strong brands, and to engage customers effectively and in innovative ways in order to remain competitive. This environment makes it essential for modern day businesses to employ skilled marketing professionals and underpins the strong demand for our graduates.
The MSc in Marketing at UCD is currently ranked 31st in the QS Global Masters in Marketing Rankings and equips students with the theoretical knowledge, analytical skills, and methodologies necessary for successful careers in marketing. The programme has strong ties with industry, and a central element for which it is noted is a Major Marketing Project where students work on marketing strategies for leading global companies such as P&G, Unilever, Danone, Mondeléz and PepsiCo.
MSc
| Level | Not applicable |
|---|---|
| Entry requirements | A minimum second-class honours degree (or equivalent) in any discipline OR A primary degree with a minimum of two years’ work experience in a Marketing role |
Fees
| EU | 15000 Euros for per year |
|---|---|
| Non EU | 21520 Euros for per year |
University College Dublin
Why UCD?
University College Dublin is one of Europe’s leading research-intensive universities. Ranked in the top 1% of institutions worldwide, in the overall 2023 QS World University Rankings, UCD was named 181 in the world.
UCD, Ireland’s Global University, is Ireland’s largest university. Established in 1854, the university has a student body of over 38,000 students with more than 9,500 international students drawn from 152 countries. UCD is Ireland's leader in graduate education with over 12,000 graduate students; almost a quarter of whom are graduate research students.
Students are attracted to UCD by the strength …
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