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University College Birmingham: Marketing Management for Events, Hospitality and Tourism

Institution University College Birmingham
Department X Legacy: Business School - MA/MSc/PGDip
Telephone 0121 232 4300
Study type Taught


OVERVIEW Do you want to work in hospitality, tourism or events? Are you fascinated by the power of marketing? Our Marketing Management for Events, Hospitality and Tourism postgraduate course combines developing your marketing skills with exploring how to apply them to these dynamic industries, giving you specialised expertise for a variety of roles ranging from hotel and business centre management to events companies and marketing positions with major firms.

This marketing course focuses on developing effective marketing management competencies with a range of modules designed to reflect the contemporary environment, including a choice of optional modules to suit your career aspirations. You will interact and engage with leading marketing practitioners and academics as well as having access to a wide range of specific marketing resources.

To put your training into practice, you will have the opportunity to undertake projects in a live marketing context and act as a consultant to develop strategies and marketing plans for clients. In addition, there is the option to boost your industry experience on a six-month work placement, while you can gain a wealth of further skills ranging from video production to livestreaming or podcasting in our Digital Creative Studio.

WHY CHOOSE THIS COURSE? - Practical application – Work with real clients on live projects, developing marketing plans and strategies with our industry partners, and build practical media skills in our Digital Creative Studio

  • Specialise your studies – Gain specialist knowledge from studying optional modules, including areas such as designing event experiences or risk and crisis management

  • Work placement – Test your training in the real world by undertaking an optional six month placement

  • Team Scotland partnership – Our University will be the home for Team Scotland at the 2022 Commonwealth Games in Birmingham, offering exciting opportunities for our students to work with the team and its athletes

FACILITIES Students on our marketing courses have access to our Digital Creative Studio, featuring state-of-the-art facilities including a video production studio with 4K cameras and green screen technology. The studio also hosts audio podcasting, vision mixing and editing facilities, as well as a creative media and design lab with graphics tablets, high-spec computers and industry-standard media technology including Adobe Creative Cloud software.

If you want to set up your own business, our Enterprise Hive provides a wide range of start-up support, including incubation space, tailored mentoring from industry experts and networking opportunities.

Students on our postgraduate courses also have exclusive access to our dedicated postgraduate suite in McIntyre House, providing study and meeting spaces, PCs and other facilities.

PLACEMENTS Our course offers you the option of a six-month placement on successful completion of the taught part of the course.

Employers we have worked with include Sky Deutschland GmbH (Germany), Seznam (Czech Republic), Bocetos Marketing SL (Spain) and Rescue P.A.W.S. (Thailand).

CAREERS AND PROGRESSION Examples of careers you could pursue following this course: - Digital marketer

  • Marketing executive

  • Conference centre manager

  • Event manager

  • Hotel manager (small hotel or deputy of larger hotel)

  • Tourist information centre manager

Please refer to our website for the latest updates to this course


Postgraduate Diploma - PgDip

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