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University College Birmingham: Marketing Management for Events, Hospitality and Tourism

Institution University College Birmingham
Department Business School - PG
Telephone 0121 232 4300
Study type Taught


This course is accredited by the University of Warwick

OVERVIEW Do you want to work in hospitality, tourism or events? Are you fascinated by the power of marketing? Our Marketing Management for Events, Hospitality and Tourism postgraduate course combines developing your marketing skills with exploring how to apply them to these dynamic industries, giving you specialised expertise for a variety of roles ranging from hotel and business centre management to events companies and marketing positions with major firms.

This marketing course focuses on developing effective marketing management competencies with a range of modules designed to reflect the contemporary environment. You will interact and engage with leading marketing practitioners and academics as well as having access to a wide range of specific marketing resources.

Delivered through flexible learning, our course is hands-on and will arm you with a wealth of practical skills and experience while you study. As well as working on live projects and engaging with industry experts, you will have the opportunity to undertake a 12-week placement before your final research project. You will also be able to develop a wide variety of valuable media skills for the sector studying in our state-of-the-art Digital Creative Studio on campus.

WHY CHOOSE THIS COURSE? - Practical application – ‘Learn by doing’ through live project work and developing your own business start-up idea, as well as building practical skills in our Digital Creative Studio

  • Work placement – Test your training in the real world with an optional 12-week industry placement

  • Expert tuition – Interact and engage with business experts who will mentor you to ensure you develop the skills and knowledge to succeed

  • Flexible learning – Blended delivery provides flexibility for you to weave your study around work commitments

FACILITIES Students on our marketing courses have access to our Digital Creative Studio, featuring state-of-the-art facilities including a video production studio with 4K cameras and green screen technology. The studio also hosts audio podcasting, vision mixing and editing facilities, as well as a creative media and design lab with graphics tablets, high-spec computers and industry-standard media technology including Adobe Creative Cloud software.

If you want to set up your own business, our Enterprise Hive provides a wide range of start-up support, including incubation space, tailored mentoring from industry experts and networking opportunities.

Students on our postgraduate courses also have exclusive access to our dedicated postgraduate suite in McIntyre House, providing study and meeting spaces, PCs and other facilities.

PLACEMENTS Our course offers you the option of a 12-week placement prior to the commencement of your research project. Opportunities are available to work with a large, established company or a young start-up.

Employers we have worked with include Sky Deutschland GmbH (Germany), Seznam (Czech Republic), Bocetos Marketing SL (Spain) and Rescue P.A.W.S. (Thailand).

CAREERS AND PROGRESSION Examples of careers you could pursue following this course: - Digital marketer

  • Marketing executive

  • Conference centre manager

  • Event manager

  • Hotel manager (small hotel or deputy of larger hotel)

  • Tourist information centre manager

Please refer to our website for the latest updates to this course


Postgraduate Diploma - PgDip

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