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Ulster University: Digital Marketing Communication and Leadership
| Institution | Ulster University |
|---|---|
| Department | Belfast Campus |
| Web | http://www.ulster.ac.uk |
| admissions@ulster.ac.uk | |
| Telephone | +44 (0)28 9536 7890 |
| Study type | Taught |
Master of Science - MSc (PG)
Summary
This specialist programme will prepare you to be operationally effective in digital marketing, communication and leadership. You will benefit from the research-informed teaching and a core team of professional contributors who ensure the course delivers the practical knowledge and skills required by employers.
You will:
- Critically assess the changing business landscape to develop the knowledge, skills and strategic vision required to lead organisations in the digital age
- Compare and contrast a variety of digital technologies and marketing communication approaches
- Strategically apply the latest digital marketing tools and techniques to achieve business communication objectives in support of organisational goals
Your learning experience:
- Input from leading practitioners, ensuring exposure to the experiences of professionals working in the field
- The use of case studies, providing the opportunity to develop solutions to actual business problems
- Assessments which require the application of learning to a live organisational context
- A multidisciplinary setting reflecting today’s more collaborative work practices
| Level | RQF Level 7 |
|---|---|
| Entry requirements | You will normally be an Honours or non-Honours graduate with an undergraduate degree in, for example, Communication, Business, Marketing or related studies, Information and Communication Technology or a related technical area. The course is also suitable for those already in employment, or who have work experience in a cognate area, and who wish to enhance their existing skills. English Language Requirements Ulster recognises a number of other English language tests and comparable IELTS equivalent scores. |
| Location | Belfast York Street Belfast BT15 1ED |
Summary
This specialist programme will prepare you to be operationally effective in digital marketing, communication and leadership. You will benefit from the research-informed teaching and a core team of professional contributors who ensure the course delivers the practical knowledge and skills required by employers.
You will:
- Critically assess the changing business landscape to develop the knowledge, skills and strategic vision required to lead organisations in the digital age
- Compare and contrast a variety of digital technologies and marketing communication approaches
- Strategically apply the latest digital marketing tools and techniques to achieve business communication objectives in support of organisational goals
Your learning experience:
- Input from leading practitioners, ensuring exposure to the experiences of professionals working in the field
- The use of case studies, providing the opportunity to develop solutions to actual business problems
- Assessments which require the application of learning to a live organisational context
- A multidisciplinary setting reflecting today’s more collaborative work practices
| Level | RQF Level 7 |
|---|---|
| Entry requirements | You will normally be an Honours or non-Honours graduate with an undergraduate degree in, for example, Communication, Business, Marketing or related studies, Information and Communication Technology or a related technical area. The course is also suitable for those already in employment, or who have work experience in a cognate area, and who wish to enhance their existing skills. English Language Requirements Ulster recognises a number of other English language tests and comparable IELTS equivalent scores. |
| Location | Belfast York Street Belfast BT15 1ED |
Summary
In contrast to traditional methods of communication, digital technologies and platforms facilitate greater consumer interactivity and empowerment. In a highly competitive and connected global marketplace, the unique properties of digital technologies can therefore present both opportunities and challenges for firms. Increasingly, marketing and communication professionals are expected to embrace digital channels to encourage customer and partner engagement. Equally, professionals in technical roles are now required to apply their digital skills and expertise more strategically to drive business value.
Recognising the vital role of digital tools for effective organisational and business communication, and the growing importance of open, collaborative working practices, this course combines expertise from both technical and communication disciplines to provide an enriching and multidisciplinary learning environment.
Specifically, this course will provide you with the opportunity to:
critically assess the changing business and technology landscape to develop the knowledge, skills and strategic vision required to lead organisations in the digital age
compare and contrast a variety of digital technologies and marketing communication approaches
strategically apply the latest digital marketing communication tools and services to achieve business communication objectives in support of organisational goals.
IMPORTANT: A number of courses will be transitioning to the Belfast Campus. The new campus is on schedule to open its doors and welcome students from September 2021. With the impact of COVID-19 prevailing into 2021, the University is working closely with contractors to mitigate any impact of the pandemic on the opening date.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | You will normally be an Honours or non-Honours graduate with an undergraduate degree in, for example, Communication, Business, Marketing or related studies, Information and Communication Technology or a related technical area. The course is also suitable for those already in employment, or who have work experience in a cognate area, and who wish to enhance their existing skills. English Language Requirements Ulster recognises a number of other English language tests and comparable IELTS equivalent scores. |
| Location | Belfast York Street Belfast BT15 1ED |
Summary
In contrast to traditional methods of communication, digital technologies and platforms facilitate greater consumer interactivity and empowerment. In a highly competitive and connected global marketplace, the unique properties of digital technologies can therefore present both opportunities and challenges for firms. Increasingly, marketing and communication professionals are expected to embrace digital channels to encourage customer and partner engagement. Equally, professionals in technical roles are now required to apply their digital skills and expertise more strategically to drive business value.
Recognising the vital role of digital tools for effective organisational and business communication, and the growing importance of open, collaborative working practices, this course combines expertise from both technical and communication disciplines to provide an enriching and multidisciplinary learning environment.
Specifically, this course will provide you with the opportunity to:
critically assess the changing business and technology landscape to develop the knowledge, skills and strategic vision required to lead organisations in the digital age
compare and contrast a variety of digital technologies and marketing communication approaches
strategically apply the latest digital marketing communication tools and services to achieve business communication objectives in support of organisational goals.
IMPORTANT: A number of courses will be transitioning to the Belfast Campus. The new campus is on schedule to open its doors and welcome students from September 2021. With the impact of COVID-19 prevailing into 2021, the University is working closely with contractors to mitigate any impact of the pandemic on the opening date.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | You will normally be an Honours or non-Honours graduate with an undergraduate degree in, for example, Communication, Business, Marketing or related studies, Information and Communication Technology or a related technical area. The course is also suitable for those already in employment, or who have work experience in a cognate area, and who wish to enhance their existing skills. English Language Requirements Ulster recognises a number of other English language tests and comparable IELTS equivalent scores. |
| Location | Belfast York Street Belfast BT15 1ED |
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