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Ulster University: Digital Marketing Communication and Leadership

Institution Ulster University
Department Belfast Campus
Telephone +44 (0)28 9036 6309
Study type Taught


This specialist programme will prepare you to be operationally effective in digital marketing, communication and leadership. You will benefit from the research-informed teaching and a core team of professional contributors who ensure the course delivers the practical knowledge and skills required by employers.

You will: - Critically assess the changing business landscape to develop the knowledge, skills and strategic vision required to lead organisations in the digital age

  • Compare and contrast a variety of digital technologies and marketing communication approaches

  • Strategically apply the latest digital marketing tools and techniques to achieve business communication objectives in support of organisational goals

Your learning experience: - Input from leading practitioners, ensuring exposure to the experiences of professionals working in the field

  • The use of case studies, providing the opportunity to develop solutions to actual business problems

  • Assessments which require the application of learning to a live organisational context

  • A multidisciplinary setting reflecting today’s more collaborative work practices

IMPORTANT: A number of courses will be transitioning to the Belfast Campus. The new campus is on schedule to open its doors and welcome students from September 2021. With the impact of COVID-19 prevailing into 2021, the University is working closely with contractors to mitigate any impact of the pandemic on the opening date.

Master of Science - MSc (PG)

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