UCFB: Football Communications & Digital Marketing

InstitutionUCFB
Department Postgraduate
Web http://www.ucfb.com
Study type Taught

Summary

The MSc Football Communications & Digital Marketing degree programme is designed for graduates and industry practitioners with a keen interest in football and sport.

The programme leverages contemporary themes from marketing, such as digital marketing, public relations, fan engagement and multimedia journalism, to enable students to evaluate the relationships between these areas. Those with a particular interest and experience relating to the marketing and communications industry are particularly suitable for this programme.

No longer are fan bases constricted to the home country. International audiences are now a vital, and in some instances more important, base to to tap into and engage with. Premier League football clubs are global brands within themselves, let alone their all-star cast of players. Social media videos and strong in-house story tellers help to promote the club and its merchandise.

Graduates of the MSc Football Communications & Digital Marketing* programme will be awarded degrees by our esteemed academic partner institution, Bucks New University.

Master of Science - MSc (PG)

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