Trinity College Dublin: Digital Marketing Strategy

InstitutionTrinity College Dublin View institution profile
Department School of Business
Study type Taught


Students will be introduced to the overall digital marketing ecosystem focusing on the skills needed to effectively plan, design and implement strategies that add value to organisations. Our MSc in Digital Marketing Strategy focuses on digital design and user experience as well as the digitalisation of interactions between paying customers, free users and business to understand how corporations do business in a digital world. Students will also learn how to master specific tools such as Google Adwords, Analytics, Facebook Insights, Hubspot tools and will be encouraged to undertake additional professional certification with those companies.

The programme has a strong industry focus and partnership approach with digital and marketing companies in Dublin. Guest lecturers and speakers include former and current executives from multinational companies including Google, Facebook, Twitter, HubSpot and Microsoft.

The course comprises of a variety of core taught modules and elective taught modules. The course is assessed via a combination of assigned coursework, written examination, and a dissertation.


Trinity College Dublin


Trinity College Dublin - The University of Dublin is an international university, steeped in history with a reputation for excellence in education, research and innovation. Trinity is Ireland’s leading university and is ranked 108th in the world1 and has been inspiring generations of brilliant thinkers for over 400 years.

Located in an iconic campus in the heart of Dublin’s city centre, Trinity ranks as one of Europe’s most beautiful universities2.  It is home to 18,000 undergraduate and postgraduate students across all the major disciplines in the arts and humanities, and in ...

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