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Sotheby's Institute of Art (London): Luxury Business

Institution Sotheby's Institute of Art (London)
Department Sotheby's Institute of Art
Study type Taught


Luxury isn’t what it used to be. Shifts in consumer values, buying power, access, and technology are shaping an innovative and dynamic luxury market. The Sotheby’s Institute MA in Luxury Business examines this sophisticated industry as it is diversifying and expanding, and explores synergies with other industries and cultural landscapes, such as the art world. The luxury industry has been expanding constantly over the years, with positive growth in both key sectors, i.e. luxury personal goods and luxury experiences. Art and luxury have a long and fascinating history of influencing each other to create timeless, aspirational experiences.

The MA in Luxury Business responds to the recent creation by Sotheby’s auction house of a Luxury, Art and Objects division as one of the two major divisions of the company. The program also gives a nod to the more general trend in the high-end cultural and creative industry to synergise, break barriers, and find original ways of engaging with markets and audiences on a wider scale. Building on the Institute’s high level academic knowledge and industry expertise, the program adds a specific focus on transferrable skills and professional development. Through privileged access to industry experts and iconic institutions, graduates are equipped with the intellectual, theoretical, and personal skills to advance their careers in the luxury business.


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