Solvay Brussels School of Economics and Management: Digital Transformation & Business Analytics

InstitutionSolvay Brussels School of Economics and Management
Department Economics and Management
Study type Taught


Rapid advances in robotics, algorithms, big data and artificial intelligence are beginning to disrupt entire industries, and technology is threatening to replace millions of jobs.

Companies are investing for becoming intelligent businesses. Markets are shifting, business functions (operations, marketing, finance, IT, HR) are transforming, and traditional business models no longer work to keep a competitive advantage. Classical ways of working need to be disrupted and companies need to transform their business in the digital businesses of tomorrow.

The new jobs enabled by digital technologies require different skills. Some of these skills are technical, such as software development, web management, data analysis, process and complex project management.

Those who have the skills will get ahead faster. The objective of our Advanced Master in Digital Transformation & Business Analytics is to prepare you for these new challenges and become leaders of this transformation, capable of managing digital projects to their successful completion.

By the end of this Advanced Master, you will be able to:

Have a good grasp of digital transformation and an understanding of digital enterprise, analytics and associated culture
Have a clear mental model of what a digital enterprise is and assess a business for fit / gap to digital enterprise
Be able to assess the strategic and operational situation of a digital enterprise or a business compelled to change to become fit for the digital economy
Understand and practice the fundamentals of data science to be a key stakeholder of the value chain
Be able to provide alignment between business and technical stakeholders translate digital analytics business requirements into technical specifications
Relate professionally with digital experts in all activities of the digital enterprise
implement tag management, web analytics & usability analytics solutions
Lead and execute quality assurance testing of digital analytics implementation

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