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Solent University (Southampton): Digital Marketing

Institution Solent University (Southampton)
Department Department of Business and Law
Web http://www.solent.ac.uk
Email admissions@solent.ac.uk
Telephone +44 (0) 23 8201 5066
Study type Taught

Summary

This exciting, challenging, practice-orientated course will develop your strategic and creative skills, equipping you for a dynamic career in or related to the rapidly expanding digital marketing sector - especially as it increasingly operates in online spaces where innovation is key.

The MSc Digital Marketing course is designed to give students the latest knowledge and skills to become experts within the growing sphere of online marketing communications and management.

It will enable you to understand the many facets of consumer behaviour, helping to answer this critical question: "what drives us to act in the ways we do as consumers?" It will also enable you to formulate complex digital marketing strategies and create effective digital campaigns for a variety of brands and organisations.

You'll develop your data analysis skills and the ability to use this data to generate insights about online consumer behaviour in a fast-changing digital landscape. You'll also gain valuable experience in responding to ‘real-world’ live client briefs, leading projects to fruition and then persuading clients to select your plan over other options.

The course will help develop your proficiency in using a variety of online resources including Adobe Creative Cloud’s core applications. Throughout the course you'll be introduced to relevant theoretical models and shown how these can be applied to real scenarios: the essence of theory into practice.

If you have ambitions to work in a senior capacity within the world of digital marketing this course will help you realise those ambitions.

This course is for: This course would be ideally suited to students from an undergraduate business-related course that contains an element of marketing, as well as those from marketing, advertising and PR undergraduate courses. We will, however, consider applications from students from a wide range of other courses, subject to a compelling personal statement/interview.

Master of Science - MSc (PG)

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