Sheffield Hallam University: Sport Business Management

InstitutionSheffield Hallam University
Department Faculty of Health and Wellbeing
Telephone (+44) 0114 225 5533
Study type Taught


  • Attain the knowledge, skills and attributes required for a professional career in sport.

  • Work with world-class sports organisations on an industry-based project.

  • Undertake an optional 12 weeks of industry placement.

  • Gain a detailed understanding of the core aspects of sports business and finance.

  • Benefit from the experience of tutors with substantial industry, research and consultancy experience.

This course builds upon your existing experience or qualifications in equipping you for an exciting career in sport. You'll learn the ins and outs of this ever-growing industry, gaining the contacts, skills and credentials that you need to make an impact in it.

How you learn

On this course, you will develop employability skills alongside detailed knowledge of the global sports industry. You will learn to identify and develop creative solutions for major clients, gain practical experience through optional industry placements and attain a sound theoretical grounding under tutelage from experienced specialists in world-class facilities. You will also have access to an employability adviser who will assist you with one-to-one sessions on application writing, preparation for interview, CV development and individually tailored career guidance.

You learn through

  • lectures

  • seminars

  • workshops

  • research projects for major clients

  • optional industry placements

  • independent learning

Applied learning Work placements

You have the option to complete a 12-week work placement, where you receive support and advice from a placement mentor alongside a member of the academic staff. We use our network of local, regional, national and international employers to help secure you a challenging and fulfilling placement.

Recent clients have included Manchester City FC, the International Cricket Council, the Singapore Sports Council, Badminton England, UFC (Ultimate Fight Championship), Sheffield United FC and Sheffield Wednesday FC.

Live projects

As part of your study, you will be required to undertake an industry-based research project, in which you work with sport organisations to develop solutions to problems or explore potential market opportunities.

Networking opportunities

With superb industry ties, as well as opportunities for work placements and research projects, this course offers ample opportunity for networking.


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