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Sheffield Hallam University: International Marketing
| Institution | Sheffield Hallam University |
|---|---|
| Department | College of Business Technology and Engineering |
| Web | http://www.shu.ac.uk |
| Telephone | (+44) 0114 225 5533 |
| Study type | Taught |
Summary
Please check the Sheffield Hallam University website for the latest information.
Course Summary
Acquire and develop the specialist knowledge, understanding and skills associated with the relevant professional and managerial functions of international marketing.
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Understand international marketing management and how it’s applied in the industry
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Gain professional marketing skills in preparation for future employment
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Demonstrate the ability to understand market changes in a fast-moving industry
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Apply your knowledge to develop international marketing plans and strategies.
This course is well established and enjoys an excellent reputation for producing postgraduate students who can add value to international businesses. With the skills that you will gain you’ll be well-equipped to succeed in the world of marketing and business.
How You Learn
All our courses are designed around a set of key principles based on engaging you with the world, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive.
The course will use your experience to work through a range of business simulations. You’ll develop your professional marketing skills with a team of tutors who have a wealth of professional marketing and academic experience.
You learn through:
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traditional lectures
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seminars
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group work
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independent study
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a dissertation
In this course, you’ll acquire academic knowledge and apply skills related to international marketing. You’ll study modules on understanding markets, relationship marketing, global brand management, marketing decision-making, international consumer behaviour, digital marketing, international consultancy project, research methods and entrepreneurial marketing & innovation. These modules will introduce you to key concepts of marketing and skills – such as marketing decision-making and critical thinking in international contexts – providing you with a strong foundation to fulfil your potential.
You will be supported in your learning journey through a number of key areas. These include:
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access to our unique student support triangle to help with your personal, academic and career development
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access to our Skills Centre with one-to-ones, webinars and online resources, where you can get help with planning and structuring your assignments
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industry-specific employability activities such as live projects, learning in simulated environments and networking opportunities
This course is delivered face-to-face over three semesters - teaching is scheduled based on the length of your course and the academic calendar.
Applied learning
Work placements:
You’ll be able to choose a work experience route where you source your own placement to complete during the course. This option runs parallel to the more traditional, full-time non-work experience route. By successfully completing either route, you’ll achieve an MSc International Marketing.
Live projects:
As part of your learning experience, you’ll complete a marketing consultancy project with a real-world business. Here you’ll be able to apply your learning to a live marketing case. The opportunity to visit and communicate regularly with a company will be particularly beneficial to you from the point of view of business engagement and real-life practical experience.
MSc
| Level | RQF Level 7 |
|---|---|
| Entry requirements | Normally you need one of the following: an honours degree; or equivalent professional qualifications. In exceptional circumstances, we consider candidates without formal qualifications who demonstrate the necessary experience, intellect and motivation. ENGLISH LANGUAGE QUALIFICATIONS: Overseas applicants from countries whose first language is not English must normally produce evidence of competence in English. For this course (non-work experience route), the standard for non-native speakers of English is an IELTS score of 6.0 with 5.5 in all skills (or equivalent). If your English language skill is currently below an IELTS score of 6.0 with a minimum of 5.5 in all skills we recommend you consider a Sheffield Hallam University Pre-sessional English course which will enable you to achieve an equivalent English level. |
| Location | City Campus Howard Street Sheffield S1 1WB |
| Level | RQF Level 7 |
|---|---|
| Entry requirements | Normally you need one of the following: an honours degree; or equivalent professional qualifications. In exceptional circumstances, we consider candidates without formal qualifications who demonstrate the necessary experience, intellect and motivation. ENGLISH LANGUAGE QUALIFICATIONS: Overseas applicants from countries whose first language is not English must normally produce evidence of competence in English. For this course (non-work experience route), the standard for non-native speakers of English is an IELTS score of 6.0 with 5.5 in all skills (or equivalent). If your English language skill is currently below an IELTS score of 6.0 with a minimum of 5.5 in all skills we recommend you consider a Sheffield Hallam University Pre-sessional English course which will enable you to achieve an equivalent English level. |
| Location | City Campus Howard Street Sheffield S1 1WB |
| Level | RQF Level 7 |
|---|---|
| Entry requirements | Normally you need one of the following: an honours degree; or equivalent professional qualifications. In exceptional circumstances, we consider candidates without formal qualifications who demonstrate the necessary experience, intellect and motivation. ENGLISH LANGUAGE QUALIFICATIONS: Overseas applicants from countries whose first language is not English must normally produce evidence of competence in English. For this course (non-work experience route), the standard for non-native speakers of English is an IELTS score of 6.0 with 5.5 in all skills (or equivalent). If your English language skill is currently below an IELTS score of 6.0 with a minimum of 5.5 in all skills we recommend you consider a Sheffield Hallam University Pre-sessional English course which will enable you to achieve an equivalent English level. |
| Location | City Campus Howard Street Sheffield S1 1WB |
| Level | RQF Level 7 |
|---|---|
| Entry requirements | Normally you need one of the following: an honours degree; or equivalent professional qualifications. In exceptional circumstances, we consider candidates without formal qualifications who demonstrate the necessary experience, intellect and motivation. ENGLISH LANGUAGE QUALIFICATIONS: Overseas applicants from countries whose first language is not English must normally produce evidence of competence in English. For this course (non-work experience route), the standard for non-native speakers of English is an IELTS score of 6.0 with 5.5 in all skills (or equivalent). If your English language skill is currently below an IELTS score of 6.0 with a minimum of 5.5 in all skills we recommend you consider a Sheffield Hallam University Pre-sessional English course which will enable you to achieve an equivalent English level. |
| Location | City Campus Howard Street Sheffield S1 1WB |
| Level | RQF Level 7 |
|---|---|
| Entry requirements | Normally you need one of the following: an honours degree; or equivalent professional qualifications. In exceptional circumstances, we consider candidates without formal qualifications who demonstrate the necessary experience, intellect and motivation. ENGLISH LANGUAGE QUALIFICATIONS: Overseas applicants from countries whose first language is not English must normally produce evidence of competence in English. For this course (non-work experience route), the standard for non-native speakers of English is an IELTS score of 6.0 with 5.5 in all skills (or equivalent). If your English language skill is currently below an IELTS score of 6.0 with a minimum of 5.5 in all skills we recommend you consider a Sheffield Hallam University Pre-sessional English course which will enable you to achieve an equivalent English level. |
| Location | City Campus Howard Street Sheffield S1 1WB |
| Level | RQF Level 7 |
|---|---|
| Entry requirements | Normally you need one of the following: an honours degree; or equivalent professional qualifications. In exceptional circumstances, we consider candidates without formal qualifications who demonstrate the necessary experience, intellect and motivation. ENGLISH LANGUAGE QUALIFICATIONS: Overseas applicants from countries whose first language is not English must normally produce evidence of competence in English. For this course (non-work experience route), the standard for non-native speakers of English is an IELTS score of 6.0 with 5.5 in all skills (or equivalent). If your English language skill is currently below an IELTS score of 6.0 with a minimum of 5.5 in all skills we recommend you consider a Sheffield Hallam University Pre-sessional English course which will enable you to achieve an equivalent English level. |
| Location | City Campus Howard Street Sheffield S1 1WB |
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