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School of Management Fribourg: E-Commerce Training

Institution School of Management Fribourg
Department Single Tier Structure
Web http://www.heg-fr.ch/en
Study type Taught

Summary

Electronic commerce is booming and companies that decide to outsource the management of online sales channels are now increasingly internalizing and struggling to find staff with the necessary expertise. If you already deal with e-Commerce, or are planning a new venture, this course will help you to gain the skills and know-how necessary in this area. Starting and running a thriving business of online sales is not a simple undertaking, but NetComm Suisse and its education and training partners will give you the foundation necessary to succeed.

AIMS To establish a framework for strategic channel e-Commerce within the company

To assess the critical success factors for an e-Commerce project

To effectively manage online sales and relationships with suppliers and customers

To present the main activities / marketing opportunities online

To provide the necessary skills to interpret the sales data and performance communications

To give all the support and necessary materials to get started in the very best way

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