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SAE Institute: Professional Practice (Creative Media Industries)

Institution SAE Institute
Department Creative Practice
Telephone 0333 0112 315
Study type Research


The MA/MSc Professional Practice (Creative Media Industries) provides a coherent but flexible course of graduate study, for experienced professionals who want to formalise their learning into a qualification. This unique programme is designed to help practitioners consolidate their creative identity by designing and realising an original and personal research project.

With an emphasis on work-based learning, you will be encouraged to test your ideas within your own creative practice and you’ll be paired with an expert mentor from our global network. Mentors are there to coach and support you through your studies however, the progressive move from staff-directed to autonomous learning is an integral aim of this course.

WHY STUDY WITH US? The SAE MA/MSc Professional Practice (Creative Media Industries) is a distinctive masters programme developed for creative media practitioners. In addition to recognising the value of of your professional practice, this innovative and flexible programme:

  • Enables you to combine work and study by completing assessment through work-based projects

  • Allows you to tailor your learning and course content to match your interests and career aspirations

  • Provides cutting edge scholarship enriched by the support and guidance of an expert mentor

  • Gives you the option to complete the MA/MSc Professional Practice (Creative Media Industries) entirely through online distance learning

  • Encourages autonomous learning through a self-directed research project

  • Allows you to become part of an active global network of industry professionals

Since 1976, SAE has been one of the world’s leading educators in creative media. Thanks to our distinct model of hands-on learning and strong focus on industry and global engagement, many of our students have gone on to enrich the world with their creative talents winning Oscars, Grammys, BAFTAs and becoming digital entrepreneurs.

WHO IS THIS COURSE FOR? This course is for established creative practitioners seeking professional development and attracts students from a wide range of backgrounds and nationalities. The flexible mode of study combined with the ability to formulate your own personal research project makes this course suited to:

  • Professionals with 5+ years of industry experience

  • Aspiring managers, innovators and visionaries

  • Busy creative practitioners with the need for flexible study options

COURSE STRUCTURE 1. Programme Planning - in this first module you will be introduced to your mentor who will help you link current work practices and future aspirations to formulate your major project. You will work closely with your mentor to prepare and agree the terms of a learning agreement. The purpose of your learning agreement is to devise what you will learn, how you will learn and what evidence you will deliver for assessment.

  1. Theoretical Perspectives and Research Methods - develop an academic perspective and framework to synthesise your project and your programme of study.

  2. Review of Learning - critically reflect on your experiential learning, and to claim academic credit for relevant work experience within your creative discipline. To claim credit for experiential learning you submit a portfolio of evidence and construct arguments to support your claim.

  3. Professional Development Scheme - targeted programmes of advanced study specifically designed to address essential elements within your major project.

  4. Creative Media Major Project - a significant body of work supported by advanced methodologies. You must also submit a self-reflective written report and a live or recorded presentation. See examples of past projects.



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