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Richmond American University London: Master of Business (MBA): Marketing

Institution Richmond American University London
Department Richmond Business School
Web https://www.richmond.ac.uk
Email admissions@richmond.ac.uk
Telephone 020 8332 8330
Study type Taught

Summary

Study one programme, gain two degrees. Richmond uniquely awards a UK and US qualification for all graduates, including MBA students.

All of our MBA students follow the same programme initially, which begins in the first semester with a thorough study of financial management, business economics and explores how to manage both organisations and people. In the second semester you’ll move on to examine the principles of strategic management, how to implement global marketing strategies and conduct business research.

Also, you will have the opportunity to specialise in a marketing topic of your choice. It could be Marketing and Ethics or Marketing in a Digital World, either option giving you specialist knowledge in marketing management and techniques.

You’ll then be able to choose a marketing topic for your professional project, with or without an internship, applying your learning to sharpen your practical skills.

The MBA faculty team at Richmond, which includes both academics and experienced industry professionals, is collaborative and supportive. They practice the latest teaching methods which stimulate critical thinking and creativity and encourage you to explore boundaries in your thinking and actions.

Learning alongside an international cohort of students will also enable you to share fresh perspectives on similar problems and build lasting business networks.

MBA

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