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Regent's University London: Marketing Psychology
| Institution | Regent's University London |
|---|---|
| Department | Business |
| Web | http://www.regents.ac.uk |
| study@regents.ac.uk | |
| Telephone | +44 (0)20 7487 7625 |
| Study type | Taught |
Summary
This course blends scientific theory with modern marketing practices, giving you the skills to work as a future brand strategist, manager or market researcher.
Developed by a team of chartered marketers and psychologists, it not only embraces traditional psychological theories but also touches upon new disciplines including digital anthropology, behavioural economics and neuromarketing – helping you to stand out from the crowd.
You’ll explore a range of consumer cultures, learn how to use psychological techniques to identify changes in behaviour and implement new marketing strategies that reflect the fluctuating industry as well as consumers wants and needs – taking into account how cultural differences can affect branding, marketing and consumer behaviour.
With access to a scientific laboratory on campus, you’ll be able to work on projects and experiments with classmates – testing theories, analysing data and creating innovative marketing solutions while perfecting your research skills and critical thinking.
In your final term you’ll have undertake a marketing placement, solving real problems in a professional organisation. This will be followed by a traditional dissertation.
Graduate job-ready
Graduate with the ability to psychologically analyse situations and respond with creative marketing solutions – communicating effectively in complex, fast-moving environments. Your skills will suit a wide range of roles including branding, marketing, strategic analysis and developing business start-ups. Our students have secured placements at companies as diverse as Bulgari and a firm investigating AI.
This course is also accredited by the Chartered Management Institute (CMI) and, upon completion, you’ll receive a Level 7 Diploma in Strategic Management and Leadership Practice alongside your degree.
MSc
| Level | RQF Level 7 |
|---|---|
| Entry requirements | We're interested in your potential, as well as your prior achievements – and review each application comprehensively on its own merit. Minimum entry requirements for Level 7 – you'll need one of the following qualifications: - Minimum second class UK undergraduate degree We also welcome applications from students who don't meet our entry requirements. In order to be accepted for exceptional entry, you must: - Have one year of work experience (if you hold a degree lower than a 2:2) This will be assessed on a case-by-case basis by academic referral only. |
| Location | Regent's University London Regents Park London NW1 4NS |
Fees
| EU | 26000 GBP for Whole course |
|---|---|
| International | 26000 GBP for Whole course |
| England | 26000 GBP for Whole course |
| Northern Ireland | 26000 GBP for Whole course |
| Scotland | 26000 GBP for Whole course |
| Wales | 26000 GBP for Whole course |
| Channel Islands | 26000 GBP for Whole course |
| Level | RQF Level 7 |
|---|---|
| Entry requirements | A minimum of a lower-second class (2:2) UK honours undergraduate degree in marketing, psychology or business or its international equivalent from a recognised institution, and an IELTS Level 6.5 (all elements at a minimum of 6.0). Other equivalent international qualifications as recommended by the National Academic Recognition Information Centre (NARIC) will be accepted. More information on the entry requirements can be found on the University website http://regents.ac.uk/study/postgraduate-study/programmes/msc-marketing-psychology/ |
| Location | Regent's University London Regents Park London NW1 4NS |
Fees
| EU | 23000 GBP for Whole course |
|---|---|
| International | 23000 GBP for Whole course |
| England | 23000 GBP for Whole course |
| Northern Ireland | 23000 GBP for Whole course |
| Scotland | 23000 GBP for Whole course |
| Wales | 23000 GBP for Whole course |
| Channel Islands | 23000 GBP for Whole course |
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