find your perfect postgrad program
Search our Database of 30,000 Courses
Regent's University London: Digital Marketing and Analytics
| Institution | Regent's University London |
|---|---|
| Department | Business |
| Web | http://www.regents.ac.uk |
| admit@regents.ac.uk | |
| Telephone | 020 7487 7625 |
| Study type | Taught |
MSc
Summary
Develop your understanding of digital marketing strategy, together with the technical and analytical skills needed to work in this data-driven industry – client or agency-side.
Combine traditional marketing knowledge with digital, analytical and social expertise – harnessing global trends in mobile, cloud computing, consumer behaviour and social technologies, and learning how different marketing elements (web, email, social media, affiliate, display advertising) can work together as part of an integrated campaign to target, monitor and convert audiences.
You’ll learn how to gather digital data using a variety of industry tools, analyse your findings using statistical software (from SAS to SPSS), and explore how businesses use this data to construct multi-dimensional customer profiles that not only describe their past actions but also predict their future trends.
You’ll also finely examine the role that an organisation’s website can play in its digital marketing strategy and the tools available to measure its effectiveness. You’ll learn the principles of designing and building a site, creating and organising content and using analytics to listen, monitor, manage communications and improve user experience – working towards your Google Analytics Individual Qualification (GAIQ).
In your final term, choose between a written dissertation or a live consultancy project – teaming up with local businesses and working with live data to propose solutions to problem proposals.
**Graduate business-ready**
Graduate with the skills of a modern marketer: creativity, analytics, web and digital – attractive to marketing employers and digital agencies worldwide, able to work in areas like web analytics, social media, content marketing, digital advertising and data analysis. Our alumni have worked on campaigns for organisations such as AC Milan and Ferrero Rocher as well as revitalising family businesses and launching their own start-ups.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | We're interested in your potential, as well as your prior achievements – and review each application comprehensively on its own merit. Minimum entry requirements for Level 7 – you'll need one of the following qualifications: - Minimum second class UK undergraduate degree We also welcome applications from students who don't meet our entry requirements. In order to be accepted for exceptional entry, you must: - Have one year of work experience (if you hold a degree lower than a 2:2) This will be assessed on a case-by-case basis by academic referral only. |
| Location | Regent's University London Regents Park London NW1 4NS |
Fees
| EU | 26000 GBP for Whole course |
|---|---|
| International | 26000 GBP for Whole course |
| England | 26000 GBP for Whole course |
| Northern Ireland | 26000 GBP for Whole course |
| Scotland | 26000 GBP for Whole course |
| Wales | 26000 GBP for Whole course |
| Channel Islands | 26000 GBP for Whole course |
Summary
Develop your understanding of digital marketing strategy, together with the technical and analytical skills needed to work in this data-driven industry – client or agency-side.
Combine traditional marketing knowledge with digital, analytical and social expertise – harnessing global trends in mobile, cloud computing, consumer behaviour and social technologies, and learning how different marketing elements (web, email, social media, affiliate, display advertising) can work together as part of an integrated campaign to target, monitor and convert audiences.
You’ll learn how to gather digital data using a variety of industry tools, analyse your findings using statistical software (from SAS to SPSS), and explore how businesses use this data to construct multi-dimensional customer profiles that not only describe their past actions but also predict their future trends.
You’ll also finely examine the role that an organisation’s website can play in its digital marketing strategy and the tools available to measure its effectiveness. You’ll learn the principles of designing and building a site, creating and organising content and using analytics to listen, monitor, manage communications and improve user experience – working towards your Google Analytics Individual Qualification (GAIQ).
In your final term, choose between a written dissertation or a live consultancy project – teaming up with local businesses and working with live data to propose solutions to problem proposals.
**Graduate business-ready**
Graduate with the skills of a modern marketer: creativity, analytics, web and digital – attractive to marketing employers and digital agencies worldwide, able to work in areas like web analytics, social media, content marketing, digital advertising and data analysis. Our alumni have worked on campaigns for organisations such as AC Milan and Ferrero Rocher as well as revitalising family businesses and launching their own start-ups.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | We're interested in your potential, as well as your prior achievements – and review each application comprehensively on its own merit. Minimum entry requirements for Level 7 – you'll need one of the following qualifications: - Minimum second class UK undergraduate degree We also welcome applications from students who don't meet our entry requirements. In order to be accepted for exceptional entry, you must: - Have one year of work experience (if you hold a degree lower than a 2:2) This will be assessed on a case-by-case basis by academic referral only. |
| Location | Regent's University London Regents Park London NW1 4NS |
Fees
| EU | 26000 GBP for Whole course |
|---|---|
| International | 26000 GBP for Whole course |
| England | 26000 GBP for Whole course |
| Northern Ireland | 26000 GBP for Whole course |
| Scotland | 26000 GBP for Whole course |
| Wales | 26000 GBP for Whole course |
| Channel Islands | 26000 GBP for Whole course |
Summary
Develop your understanding of digital marketing strategy, together with the technical and analytical skills needed to work in this data-driven industry – client or agency-side.
Combine traditional marketing knowledge with digital, analytical and social expertise – harnessing global trends in mobile, cloud computing, consumer behaviour and social technologies, and learning how different marketing elements (web, email, social media, affiliate, display advertising) can work together as part of an integrated campaign to target, monitor and convert audiences.
You’ll learn how to gather digital data using a variety of industry tools, analyse your findings using statistical software (from SAS to SPSS), and explore how businesses use this data to construct multi-dimensional customer profiles that not only describe their past actions but also predict their future trends.
You’ll also finely examine the role that an organisation’s website can play in its digital marketing strategy and the tools available to measure its effectiveness. You’ll learn the principles of designing and building a site, creating and organising content and using analytics to listen, monitor, manage communications and improve user experience – working towards your Google Analytics Individual Qualification (GAIQ).
In your final term, choose between a written dissertation or a live consultancy project – teaming up with local businesses and working with live data to propose solutions to problem proposals.
**Graduate business-ready**
Graduate with the skills of a modern marketer: creativity, analytics, web and digital – attractive to marketing employers and digital agencies worldwide, able to work in areas like web analytics, social media, content marketing, digital advertising and data analysis. Our alumni have worked on campaigns for organisations such as AC Milan and Ferrero Rocher as well as revitalising family businesses and launching their own start-ups.
This course is also accredited by the Chartered Management Institute (CMI) and, upon completion, you’ll receive a Level 7 Diploma in Strategic Management and Leadership Practice alongside your degree.
It’s also accredited by the Institute of Direct and Digital Marketing (IDM), meaning you can take the IDM Certificate in Digital Marketing without the need for additional study.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | Minimum second class UK undergraduate degree Hold a minimum of two years’ relevant work experience. |
| Location | Regent's University London Regents Park London NW1 4NS |
Fees
| EU | 23000 GBP for Whole course |
|---|---|
| International | 23000 GBP for Whole course |
| England | 23000 GBP for Whole course |
| Northern Ireland | 23000 GBP for Whole course |
| Scotland | 23000 GBP for Whole course |
| Wales | 23000 GBP for Whole course |
| Channel Islands | 23000 GBP for Whole course |
Summary
Develop your understanding of digital marketing strategy, together with the technical and analytical skills needed to work in this data-driven industry – client or agency-side.
Combine traditional marketing knowledge with digital, analytical and social expertise – harnessing global trends in mobile, cloud computing, consumer behaviour and social technologies, and learning how different marketing elements (web, email, social media, affiliate, display advertising) can work together as part of an integrated campaign to target, monitor and convert audiences.
You’ll learn how to gather digital data using a variety of industry tools, analyse your findings using statistical software (from SAS to SPSS), and explore how businesses use this data to construct multi-dimensional customer profiles that not only describe their past actions but also predict their future trends.
You’ll also finely examine the role that an organisation’s website can play in its digital marketing strategy and the tools available to measure its effectiveness. You’ll learn the principles of designing and building a site, creating and organising content and using analytics to listen, monitor, manage communications and improve user experience – working towards your Google Analytics Individual Qualification (GAIQ).
In your final term, choose between a written dissertation or a live consultancy project – teaming up with local businesses and working with live data to propose solutions to problem proposals.
**Graduate business-ready**
Graduate with the skills of a modern marketer: creativity, analytics, web and digital – attractive to marketing employers and digital agencies worldwide, able to work in areas like web analytics, social media, content marketing, digital advertising and data analysis. Our alumni have worked on campaigns for organisations such as AC Milan and Ferrero Rocher as well as revitalising family businesses and launching their own start-ups.
This course is also accredited by the Chartered Management Institute (CMI) and, upon completion, you’ll receive a Level 7 Diploma in Strategic Management and Leadership Practice alongside your degree.
It’s also accredited by the Institute of Direct and Digital Marketing (IDM), meaning you can take the IDM Certificate in Digital Marketing without the need for additional study.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | Minimum second class UK undergraduate degree Hold a minimum of two years’ relevant work experience. |
| Location | Regent's University London Regents Park London NW1 4NS |
Fees
| EU | 23000 GBP for Whole course |
|---|---|
| International | 23000 GBP for Whole course |
| England | 23000 GBP for Whole course |
| Northern Ireland | 23000 GBP for Whole course |
| Scotland | 23000 GBP for Whole course |
| Wales | 23000 GBP for Whole course |
| Channel Islands | 23000 GBP for Whole course |
Not what you are looking for?
Browse other courses in Business studies or Marketing, or search our comprehensive database of postgrad programs.Postgraduate Bursary Opportunity with Postgrad.com
Are you studying as a PG student at the moment or have you recently been accepted on a postgraduate program? Apply now for one of our £2000 PGS bursaries.
Click here
