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April 27, 2023

Westminster Business School hosts Marketing Management Masters residential weekend

University of WestminsterAt Westminster Business School, academic studies are always supported with practical on-the-ground experience to enable students to develop as competent marketing and business professionals.

For example, their April 2022 Residential Weekend brought together students from the MA and MSc streams of the Postgraduate Marketing Management course.

This course blends the 360-degree sides of marketing perfectly, and the residential weekend proved to be a perfect test for the students to be ready for their future career, by providing an opportunity to work on a ‘live’ client project. Acting as consultants, the residential pushed students to participate in team meetings, prepare group presentations, provide innovative solutions, showcase presentation skills and strategise every step of marketing.

Day 1 – Friday

After a short bus ride from Marylebone to Windsor, students arrived at a presentation by the client, Enterprise’s Group Talent Manager: Monica Fowler. Monica’s engaging presentation highlighted the firm’s UK expansion into the Car Club market and gave the weekend momentum for what was to come.

Following Monica’s presentation, everyone felt motivated to deliver the best possible marketing strategy presentation to Enterprise. However, between-group sessions and meetings, there was plenty of time to relax and enjoy Berkshire’s expansive and lustrous scenery.

Day 2 – Saturday

Saturday afternoon was the culmination of students’ group work and an opportunity for teams to compete for prizes based on the best Enterprise Car Club marketing strategy presentation.

The prize-giving was subsequently followed by an individual certificate awarding ceremony, and right after the prize ceremony, students had a lovely dinner at one of the Beaumont Estate’s banquet halls.

Day 3 – Sunday: Back to London

The following day, students travelled back to London refreshed and empowered, having experienced the opportunity of working in high-pressure settings to deliver real-world marketing objectives! To learn more about this residential weekend watch this short video.

If you are interested in learning more about the Marketing Management MA/MSc, join us at our upcoming Postgraduate Open Evening on Wednesday 7th June, from 5.30–7pm BST.

Book your place now

Looking for funding for postgraduate studies? Check out the exclusive bursaries on offer from Postgrad Solutions.  

Content added on 27th April 2023. 

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