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April 23, 2019

The University of Edinburgh Business School researches the influence of emoticons

University of EdinburghUsing emoticons makes university staff appear warmer and more influential with students, according to new research from The University of Edinburgh Business School.

The research has revealed that if staff use emoticons when they communicate with their students they are perceived as warmer and are more likely to receive a positive evaluation from their students. However the students also perceive the university staff that use emoticons as being less competent than peers who didn’t use the digital icons.

The emoticon research was led by Dr Ben Marder, senior lecturer in marketing at The University of Edinburgh Business School. It reflects an increasingly digital and social media friendly environment that students are operating in – and that lecturers have to embrace to a certain degree. 

Dr Marder’s research indicates that there are clear educational and communicative benefits in bringing the emoticons into the university lecturer’s lexicon.  

Find out more about The University of Edinburgh Business School.

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Content added on 23rd April 2019. 

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