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Middlesex University: Digital Marketing
| Institution | Middlesex University View institution profile |
|---|---|
| Department | Marketing and Enterprise |
| Web | https://www.mdx.ac.uk/courses/postgraduate/ |
| Study type | Taught |
MSc
Summary
**Overview**
Digital will continue to change the face of marketing for many years to come. Those who succeed will need knowledge of the consumer and how today digital marketing and analytics is at the heart of marketing today. Aspiring marketers need to understand the digital consumer and how the tools of digital work in practice; as well as the latest frameworks to plan, implement and evaluate digital marketing activity.
**Why study MSc Digital Marketing at Middlesex University?**
49% of employers - according to our partner IAB UK - believe there is a digital skills shortage across the whole marketing industry. With a Masters in Digital Marketing, you'll prepare yourself to meet the needs of organisations across a variety of sectors by developing skills in crucial areas such as e-marketing, consumer psychology, and more.
This course will prepare you for a successful career with a comprehensive take on digital marketing and a strong emphasis on the application of theory to practice, in subject areas such as e-marketing, social media, analytics, consumer psychology and digital advertising. It has been designed for graduates who have studies in fields such as marketing, media, management and social sciences, as well as professionals working in marketing across public, private and voluntary sectors seeking specialist knowledge and career development.
Embedding an understanding of digital marketing strategies, dynamics and platforms, you will take the knowledge and skills developed on the course and apply them to a variety of practice based, real-life learning will complement theory.
**Course highlights**
- Covers fundamentally important subjects such as media strategy and consumer research, as well as highly relevant topics in the sector including digital marketing skills and creativity
- Practice based, real-life learning will complement theory
- Optional modules allow for routes of specialisation on the course in a range of fields such as content, public relations and advertising
- Week-long residential* in the UK gives you a fantastic opportunity to gain a practical and applied perspective of marketing
**Introducing our new Learning Framework**
After working with our students to gather feedback on what they love most about our courses, we’re making some changes to how we structure and teach our programmes for the start of the 2024/25 academic year. You can find more information about how this course is affected by viewing the relevant course information sheet on our Learning Framework page: https://www.mdx.ac.uk/study/learning-framework/
| Level | RQF Level 7 |
|---|---|
| Location | Hendon Campus The Burroughs London NW4 4BT |
Fees
| EU | 13350 GBP for Whole course |
|---|---|
| England | 13350 GBP for Whole course |
| Northern Ireland | 13350 GBP for Whole course |
| Scotland | 13350 GBP for Whole course |
| Wales | 13350 GBP for Whole course |
| Channel Islands | 13350 GBP for Whole course |
| International | 17995 GBP for Whole course |
Summary
**Overview**
Digital will continue to change the face of marketing for many years to come. Those who succeed will need knowledge of the consumer and how today digital marketing and analytics is at the heart of marketing today. Aspiring marketers need to understand the digital consumer and how the tools of digital work in practice; as well as the latest frameworks to plan, implement and evaluate digital marketing activity.
**Why study MSc Digital Marketing at Middlesex University?**
49% of employers - according to our partner IAB UK - believe there is a digital skills shortage across the whole marketing industry. With a Masters in Digital Marketing, you'll prepare yourself to meet the needs of organisations across a variety of sectors by developing skills in crucial areas such as e-marketing, consumer psychology, and more.
This course will prepare you for a successful career with a comprehensive take on digital marketing and a strong emphasis on the application of theory to practice, in subject areas such as e-marketing, social media, analytics, consumer psychology and digital advertising. It has been designed for graduates who have studies in fields such as marketing, media, management and social sciences, as well as professionals working in marketing across public, private and voluntary sectors seeking specialist knowledge and career development.
Embedding an understanding of digital marketing strategies, dynamics and platforms, you will take the knowledge and skills developed on the course and apply them to a variety of practice based, real-life learning will complement theory.
**Course highlights**
- Covers fundamentally important subjects such as media strategy and consumer research, as well as highly relevant topics in the sector including digital marketing skills and creativity
- Practice based, real-life learning will complement theory
- Optional modules allow for routes of specialisation on the course in a range of fields such as content, public relations and advertising
- Week-long residential* in the UK gives you a fantastic opportunity to gain a practical and applied perspective of marketing
**Introducing our new Learning Framework**
After working with our students to gather feedback on what they love most about our courses, we’re making some changes to how we structure and teach our programmes for the start of the 2024/25 academic year. You can find more information about how this course is affected by viewing the relevant course information sheet on our Learning Framework page: https://www.mdx.ac.uk/study/learning-framework/
| Level | RQF Level 7 |
|---|---|
| Location | Hendon Campus The Burroughs London NW4 4BT |
Fees
| EU | 13350 GBP for Whole course |
|---|---|
| England | 13350 GBP for Whole course |
| Northern Ireland | 13350 GBP for Whole course |
| Scotland | 13350 GBP for Whole course |
| Wales | 13350 GBP for Whole course |
| Channel Islands | 13350 GBP for Whole course |
| International | 17995 GBP for Whole course |
Summary
**Overview**
Digital will continue to change the face of marketing for many years to come. Those who succeed will need knowledge of the consumer and how today digital marketing and analytics is at the heart of marketing today. Aspiring marketers need to understand the digital consumer and how the tools of digital work in practice; as well as the latest frameworks to plan, implement and evaluate digital marketing activity.
**Why study MSc Digital Marketing at Middlesex University?**
49% of employers - according to our partner IAB UK - believe there is a digital skills shortage across the whole marketing industry. With a Masters in Digital Marketing, you'll prepare yourself to meet the needs of organisations across a variety of sectors by developing skills in crucial areas such as e-marketing, consumer psychology, and more.
This course will prepare you for a successful career with a comprehensive take on digital marketing and a strong emphasis on the application of theory to practice, in subject areas such as e-marketing, social media, analytics, consumer psychology and digital advertising. It has been designed for graduates who have studies in fields such as marketing, media, management and social sciences, as well as professionals working in marketing across public, private and voluntary sectors seeking specialist knowledge and career development.
Embedding an understanding of digital marketing strategies, dynamics and platforms, you will take the knowledge and skills developed on the course and apply them to a variety of practice based, real-life learning will complement theory.
**Course highlights**
- Covers fundamentally important subjects such as media strategy and consumer research, as well as highly relevant topics in the sector including digital marketing skills and creativity
- Practice based, real-life learning will complement theory
- Optional modules allow for routes of specialisation on the course in a range of fields such as content, public relations and advertising
- Week-long residential* in the UK gives you a fantastic opportunity to gain a practical and applied perspective of marketing
**Introducing our new Learning Framework**
After working with our students to gather feedback on what they love most about our courses, we’re making some changes to how we structure and teach our programmes for the start of the 2024/25 academic year. You can find more information about how this course is affected by viewing the relevant course information sheet on our Learning Framework page: https://www.mdx.ac.uk/study/learning-framework/
| Level | RQF Level 7 |
|---|---|
| Location | Hendon Campus The Burroughs London NW4 4BT |
Fees
| EU | 82 GBP for Credit |
|---|---|
| England | 82 GBP for Credit |
| Northern Ireland | 82 GBP for Credit |
| Scotland | 82 GBP for Credit |
| Wales | 82 GBP for Credit |
| Channel Islands | 82 GBP for Credit |
| International | 108 GBP for Credit |
Summary
**Overview**
Digital will continue to change the face of marketing for many years to come. Those who succeed will need knowledge of the consumer and how today digital marketing and analytics is at the heart of marketing today. Aspiring marketers need to understand the digital consumer and how the tools of digital work in practice; as well as the latest frameworks to plan, implement and evaluate digital marketing activity.
**Why study MSc Digital Marketing at Middlesex University?**
49% of employers - according to our partner IAB UK - believe there is a digital skills shortage across the whole marketing industry. With a Masters in Digital Marketing, you'll prepare yourself to meet the needs of organisations across a variety of sectors by developing skills in crucial areas such as e-marketing, consumer psychology, and more.
This course will prepare you for a successful career with a comprehensive take on digital marketing and a strong emphasis on the application of theory to practice, in subject areas such as e-marketing, social media, analytics, consumer psychology and digital advertising. It has been designed for graduates who have studies in fields such as marketing, media, management and social sciences, as well as professionals working in marketing across public, private and voluntary sectors seeking specialist knowledge and career development.
Embedding an understanding of digital marketing strategies, dynamics and platforms, you will take the knowledge and skills developed on the course and apply them to a variety of practice based, real-life learning will complement theory.
**Course highlights**
- Covers fundamentally important subjects such as media strategy and consumer research, as well as highly relevant topics in the sector including digital marketing skills and creativity
- Practice based, real-life learning will complement theory
- Optional modules allow for routes of specialisation on the course in a range of fields such as content, public relations and advertising
- Week-long residential* in the UK gives you a fantastic opportunity to gain a practical and applied perspective of marketing
**Introducing our new Learning Framework**
After working with our students to gather feedback on what they love most about our courses, we’re making some changes to how we structure and teach our programmes for the start of the 2024/25 academic year. You can find more information about how this course is affected by viewing the relevant course information sheet on our Learning Framework page: https://www.mdx.ac.uk/study/learning-framework/
| Level | RQF Level 7 |
|---|---|
| Location | Hendon Campus The Burroughs London NW4 4BT |
Fees
| EU | 12700 GBP for Whole course |
|---|---|
| England | 12700 GBP for Whole course |
| Northern Ireland | 12700 GBP for Whole course |
| Scotland | 12700 GBP for Whole course |
| Wales | 12700 GBP for Whole course |
| Channel Islands | 12700 GBP for Whole course |
| International | 16800 GBP for Whole course |
Summary
**Overview**
Digital will continue to change the face of marketing for many years to come. Those who succeed will need knowledge of the consumer and how today digital marketing and analytics is at the heart of marketing today. Aspiring marketers need to understand the digital consumer and how the tools of digital work in practice; as well as the latest frameworks to plan, implement and evaluate digital marketing activity.
**Why study MSc Digital Marketing at Middlesex University?**
49% of employers - according to our partner IAB UK - believe there is a digital skills shortage across the whole marketing industry. With a Masters in Digital Marketing, you'll prepare yourself to meet the needs of organisations across a variety of sectors by developing skills in crucial areas such as e-marketing, consumer psychology, and more.
This course will prepare you for a successful career with a comprehensive take on digital marketing and a strong emphasis on the application of theory to practice, in subject areas such as e-marketing, social media, analytics, consumer psychology and digital advertising. It has been designed for graduates who have studies in fields such as marketing, media, management and social sciences, as well as professionals working in marketing across public, private and voluntary sectors seeking specialist knowledge and career development.
Embedding an understanding of digital marketing strategies, dynamics and platforms, you will take the knowledge and skills developed on the course and apply them to a variety of practice based, real-life learning will complement theory.
**Course highlights**
- Covers fundamentally important subjects such as media strategy and consumer research, as well as highly relevant topics in the sector including digital marketing skills and creativity
- Practice based, real-life learning will complement theory
- Optional modules allow for routes of specialisation on the course in a range of fields such as content, public relations and advertising
- Week-long residential* in the UK gives you a fantastic opportunity to gain a practical and applied perspective of marketing
**Introducing our new Learning Framework**
After working with our students to gather feedback on what they love most about our courses, we’re making some changes to how we structure and teach our programmes for the start of the 2024/25 academic year. You can find more information about how this course is affected by viewing the relevant course information sheet on our Learning Framework page: https://www.mdx.ac.uk/study/learning-framework/
| Level | RQF Level 7 |
|---|---|
| Location | Hendon Campus The Burroughs London NW4 4BT |
Fees
| EU | 13350 GBP for Whole course |
|---|---|
| England | 13350 GBP for Whole course |
| Northern Ireland | 13350 GBP for Whole course |
| Scotland | 13350 GBP for Whole course |
| Wales | 13350 GBP for Whole course |
| Channel Islands | 13350 GBP for Whole course |
| International | 17995 GBP for Whole course |
Summary
**Overview**
Digital will continue to change the face of marketing for many years to come. Those who succeed will need knowledge of the consumer and how today digital marketing and analytics is at the heart of marketing today. Aspiring marketers need to understand the digital consumer and how the tools of digital work in practice; as well as the latest frameworks to plan, implement and evaluate digital marketing activity.
**Why study MSc Digital Marketing at Middlesex University?**
49% of employers - according to our partner IAB UK - believe there is a digital skills shortage across the whole marketing industry. With a Masters in Digital Marketing, you'll prepare yourself to meet the needs of organisations across a variety of sectors by developing skills in crucial areas such as e-marketing, consumer psychology, and more.
This course will prepare you for a successful career with a comprehensive take on digital marketing and a strong emphasis on the application of theory to practice, in subject areas such as e-marketing, social media, analytics, consumer psychology and digital advertising. It has been designed for graduates who have studies in fields such as marketing, media, management and social sciences, as well as professionals working in marketing across public, private and voluntary sectors seeking specialist knowledge and career development.
Embedding an understanding of digital marketing strategies, dynamics and platforms, you will take the knowledge and skills developed on the course and apply them to a variety of practice based, real-life learning will complement theory.
**Course highlights**
- Covers fundamentally important subjects such as media strategy and consumer research, as well as highly relevant topics in the sector including digital marketing skills and creativity
- Practice based, real-life learning will complement theory
- Optional modules allow for routes of specialisation on the course in a range of fields such as content, public relations and advertising
- Week-long residential* in the UK gives you a fantastic opportunity to gain a practical and applied perspective of marketing
**Introducing our new Learning Framework**
After working with our students to gather feedback on what they love most about our courses, we’re making some changes to how we structure and teach our programmes for the start of the 2024/25 academic year. You can find more information about how this course is affected by viewing the relevant course information sheet on our Learning Framework page: https://www.mdx.ac.uk/study/learning-framework/
| Level | RQF Level 7 |
|---|---|
| Location | Hendon Campus The Burroughs London NW4 4BT |
Fees
| EU | 82 GBP for Credit |
|---|---|
| England | 82 GBP for Credit |
| Northern Ireland | 82 GBP for Credit |
| Scotland | 82 GBP for Credit |
| Wales | 82 GBP for Credit |
| Channel Islands | 82 GBP for Credit |
| International | 108 GBP for Credit |
Summary
**Why study MSc Digital Marketing at Middlesex University?**
Digital marketing is growing as brands increase spending in this area by responding to consumers' shift to online, rapidly upskilling in digital marketing skills and knowledge, and ensuring they can meet the expectations and demands of consumers.
Jobs in digital marketing were some of the fastest-growing across any sector, according to LinkedIn.
The programme aims to empower students to compete within a digital business world, become creative agents of change within digital marketing, evaluate, convince, and lead in the use of digital, whilst being socially aware and responsible marketers in a digital world.
We place students at the heart of the learning experience. Focusing on the knowledge and skills employers are looking for. We enhance this through our unique industry partnership with the IAB UK.
The programme delivers digital marketing management skills and knowledge with both a local and global market outlook while looking towards the future of digital, exploring a range of digital tools like search, social and others against ever-increasing data.
We welcome students from a broad range of education and subject disciplines. The programme is designed to equip you with the knowledge and skills, whether you’re starting a new or in a current role, wanting to work for a brand, or a small business, maybe a start-up, or a family business, the programme is designed to equip you with the knowledge and skills.
| Level | RQF Level 7 |
|---|---|
| Location | Hendon Campus The Burroughs London NW4 4BT |
Fees
| EU | 12700 GBP for Whole course |
|---|---|
| England | 12700 GBP for Whole course |
| Northern Ireland | 12700 GBP for Whole course |
| Scotland | 12700 GBP for Whole course |
| Wales | 12700 GBP for Whole course |
| Channel Islands | 12700 GBP for Whole course |
| International | 16800 GBP for Whole course |
Middlesex University has a a welcoming north London campus offering excellent study, sports and and leisure facilities. It also features an inclusive and active student union with plenty of opportunities to get involved in various events, clubs and societies. If you're passionate about sustainability, you can participate in eco-friendly initiatives like free bike rentals or helping care for the campus bee hives. Just off-campus, Hendon offers a range of shops, cafes, pubs, and restaurants, and central London is only a 20-minute tube ride away, offering easy access to everything the capital city has to offer.
Reasons to study at Middlesex …
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