Loughborough University London: Digital Marketing

InstitutionLoughborough University London
Department Institute for Digital Technologies
Web http://www.lborolondon.ac.uk/
Email london@lboro.ac.uk
Telephone +44 (0) 20 3818 0777
Study type Taught


Our Digital Marketing MSc will enable you to gain a comprehensive understanding of digital marketing and strategic marketing management, as well as the associated challenges that face most marketers across a range of industries.

Our programme will provide you with employment skills essential to the digital marketing industry, covering topics that include market research, communications, customer insight generation and managing marketing campaigns.

You will utilise digital marketing techniques to analyse and evaluate problems and respond to challenges faced by marketers in real world scenarios, whilst building your knowledge and expertise in digital technologies. The programme covers various elements of marketing practice to help you create successful marketing strategies and has a thorough foundation in the principles of marketing and strategic marketing management.


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