find your perfect postgrad program
Search our Database of 30,000 Courses

Loughborough University London: Digital Marketing

Institution Loughborough University London
Department Institute for Digital Technologies
Web http://www.lborolondon.ac.uk/
Study type Taught

Summary

Our MSc Digital Marketing is aimed at providing students with a comprehensive understanding of digital technologies and principles of digital contemporary marketing practices, which will allow you to address associated challenges in the ever-changing business landscape.

We live in a world where people and objects are inter-connected to each other through high-speed internet connections. Organisations desire to utilise this nature of connectivity with a growing empowered digitisation to gain competitive advantage in the way their products and services are offered to the consumers and enjoy increased profitability.

Our Digital Marketing MSc programme offers you to build your knowledge and expertise of digital technologies through learning social media analysis, data processing, information management, gaming, search engine optimisation and artificial intelligence. This master's degree covers various elements of digital marketing practices to help you create successful marketing strategies and to build up on a foundation for strategic marketing management. You will also gain an overarching view of the context in which today’s consumers, businesses and societies operate, including the technological and social challenges faced by individuals operating within the marketing profession.

Successful candidates will graduate from this Digital Marketing programme with the key knowledge and skills required to enter a variety of roles of digital marketing professionals to fully understand the strategies and techniques of market research and analysis, strategic marketing, consumer engagement, marketing communication, and international marketing.

MSc

Not what you are looking for?

Browse other courses in Business studies, Marketing or Information technology, or search our comprehensive database of postgrad programs.

Scholarship Opportunity with Postgrad.com

Are you a PG student at this University or have you applied to study a postgraduate program at a university in Europe? Tell us your plans and qualify for a £500.00 PGS Scholarship.

Click here