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London School of Economics and Political Science, University of London: Strategic Communications

Institution London School of Economics and Political Science, University of London
Department Media and Communications
Web https://www.lse.ac.uk
Study type Taught

Summary

The MSc Strategic Communications moves beyond a purely vocational approach to the making of messages to offer you an approach to strategic communication that reflects: the changing means of communication, image making and storytelling in the organisational environment today; the expanding strategic ends of selling not only products and ideas/ideals but also places and experiences in an increasingly mediated and networked world, especially through branding; and the increasingly complex consequences for all types of organisation of the interaction of these changes.

MSc

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