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London School of Business and Finance: Strategic Marketing (Luxury Brand Management)

Institution London School of Business and Finance
Department London School of Business and Finance
Web http://www.lsbf.org.uk
Email info@lsbf.org.uk
Telephone 020 7823 2303
Study type Taught

Summary

Luxury brands are big business in today’s international economy – this offers both a unique challenge and an unprecedented opportunity for those in the marketing industry. This programme is specifically designed with the luxury brand sector in mind, and prepares you for marketing management and leadership. By developing an advanced awareness of consumer behaviour and consumer relationship management skills, you will learn to apply effective strategic marketing techniques to luxury brands in a fiercely competitive market. There is an intake in January, March, June and October.

MA

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