London School of Business and Finance: Marketing Management

InstitutionLondon School of Business and Finance
Department London School of Business and Finance
Web http://www.lsbf.org.uk
Email info@lsbf.org.uk
Telephone 020 7823 2303
Study type Taught

Summary

In today’s marketplace, digital marketing plays an increasingly important role in managing products and brands, and reaching consumers. This degree examines the opportunities and problems presented by globalisation, as well as solutions to these problems. The Global Marketing Management module requires you to create a hypothetical global marketing plan. To do this, you will draw upon your newly acquired knowledge of marketing policies; targeted marketing; regional cultures; and different legal and political environments. It will also allow you to use the digital marketing strategies, tools and methods covered by this programme. There is a course intake every 12 weeks.

MBA

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