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Liverpool John Moores University: Digital Marketing (with Advanced Practice)

Institution Liverpool John Moores University View institution profile
Department Liverpool Business School
Web https://www.ljmu.ac.uk/
Email courses@ljmu.ac.uk
Telephone 0151 231 5090
Study type Taught

Summary

This Advanced Practice course will provide you with the knowledge and skills to reach digital audiences, whilst also enabling you to gain practical experience.

  • Learn from staff with strong links to professional bodies

  • Undertake a group consultancy project

  • Benefit from course content which is of a professional standard relevant to potential marketeers

  • Study in a dynamic business school, located in the city of Liverpool

Informed by current industry best practice, this masters-level degree is aimed at graduates interested in pursuing a career in digital marketing, and professionals who may already be in a marketing role and would like to diversify into the digital arena.

As the digital economy continues to grow, businesses need to develop a multi-channel digital presence to reach customers.

The programme is designed to meet industry demands by equipping the next generation of digital marketing professionals with the knowledge and practical skills to produce cutting-edge creative strategies and develop, manage and lead a digital marketing campaign.

It enables students to develop key skills in areas such as website development, social media management, content marketing, web analytics, user journey analysis, the effects of multi-screen usage, SEO and mobile integration.

Initially you will explore digital marketing principles and practices, emerging technologies and consumer behaviour in the digital age. You will develop a good understanding both of traditional marketing and of new ways of working in a digital environment, making the programme relevant to those who have studied marketing and those who are from technology backgrounds.

Advanced Practice:

In the first year you will complete the taught (classroom) components of the course. During the second year of the course, you and your fellow students will undertake a semester-long group consultancy project. This allows you to apply the theoretical knowledge gained in your previous year to a project brief provided by a business.

Liverpool Business School at Liverpool John Moores University is a member of AACSB International The Association to Advance Collegiate Schools of Business.

AACSB International is a global association of leaders in education and business dedicated to supporting and advancing quality business education worldwide. Through membership, accreditation, research, thought leadership, professional development, and advocacy, AACSB partners with over 1,500 organizations, from more than 90 countries globally. Membership or participation in the Global Education Alliance does not imply accreditation.

MSc

Reach new heights in your career with a master’s qualification

LJMU delivers innovative, research-led, employability-focused programmes supported by world-class academics and state-of-the-art facilities. Our thriving postgraduate community encourages students to contribute to our ground-breaking work, developing the skills and knowledge required to take them to the top of their chosen career ladder.

  • We are ranked amongst the top 500 higher education institutions in the world (The World University Ranking 2022) and 95% of our postgraduates are in work or further study 15 months after graduation (HESA 2020)
  •  Postgraduate students at LJMU benefit from the university’s strong industry connections, gaining practical …
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