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Istituto Marangoni London: Fashion and Luxury Brand Management
| Institution | Istituto Marangoni London |
|---|---|
| Department | Fashion |
| Web | https://www.istitutomarangoni.com/en/ |
| london@istitutomarangoni.com | |
| Telephone | 020 7377 9347 |
| Study type | Taught |
MA
Summary
Experts in brand management know exactly where their products are positioned, fully understand their role in the market, and constantly analyse their relationships with customers. However, the task of the brand manager is not only to attract and retain consumers, but also to improve the practical and organisational management of a brand within the fashion organisation – this course addresses both areas; luxury branding together with business management and organisation skills.
Participants learn how to adapt communication, marketing and promotional techniques to reach sale goals and fully apply the key strategies of luxury businesses. As well as concentrating on the intangible elements: customer relationships, the impact of social media and the consumer ‘experience’, the fashion course makes a critical analysis of the more tangible elements of branding; product attributes (quality, features, and design), and the difference between brand image and brand identity, packaging and labelling.
A successful brand manager works on all of these aspects. They become experts in making key branding decisions including in brand extension and brand repositioning, and learn how to detect any weaker products in a collection. Analysis of the target audience and marketing mix provides a solid grounding for brand strategy development together with research on how companies in the fashion and luxury market develop their own interpretation of brand positioning and devise innovative strategies. The impact of social media has changed the face of communication and this course looks at finding the right balance between corporate brand image, enabling participants to network through new media and viral platforms – key to the success of luxury brands today. Along with the study of past styles and the analysis of current trends and forecasts related to “future-fashion”, participants are able to question how aesthetic expressions and interpretations of social and cultural trends influence positioning and brand image.
This course is for participants that have previous undergraduate level study or proven work experience, completing the course with advanced branding and management skills for various positions within the fashion, luxury and creative industries.
This programme will teach you how to adapt communication, marketing and promotional techniques to reach sale goals and fully apply the key strategies of luxury businesses. As well as concentrating on the intangible elements: customer relationships, the impact of digital and social media and the consumer ‘experience’, the programmes presents a critical analysis of the more tangible elements of branding; product attributes (quality, features, and design), and the difference between brand image and brand identity, packaging and labelling.
The choice of fashion industry placement or professional project within the programme, gives you the opportunity to put theory into reflective and purposeful practice within the field of luxury. Participants become experts in making key branding decisions including in brand extension and brand repositioning, and learn how to detect any weaker products in a collection. Analysis of the target audience and marketing mix provides a solid grounding for brand strategy development together with research on how companies in the fashion and luxury market develop their own interpretation of brand positioning and devise innovative strategies. The impact of emerging technologies has changed the face of communication and this programme enables you to explore the right balance between corporate brand image, new media and viral platforms – key to the success of luxury brands today.
| Level | RQF Level 7 |
|---|---|
| Location | Istituto Marangoni London 30 Fashion Street London E1 6PX |
Fees
| Republic of Ireland;England;Northern Ireland;Wales;Scotland;Channel Islands | 20100 GBP for Whole course |
|---|---|
| EU;International | 29450 GBP for Whole course |
Summary
Experts in brand management know exactly where their products are positioned, fully understand their role in the market, and constantly analyse their relationships with customers. However, the task of the brand manager is not only to attract and retain consumers, but also to improve the practical and organisational management of a brand within the fashion organisation – this course addresses both areas; luxury branding together with business management and organisation skills.
Participants learn how to adapt communication, marketing and promotional techniques to reach sale goals and fully apply the key strategies of luxury businesses. As well as concentrating on the intangible elements: customer relationships, the impact of social media and the consumer ‘experience’, the fashion course makes a critical analysis of the more tangible elements of branding; product attributes (quality, features, and design), and the difference between brand image and brand identity, packaging and labelling.
A successful brand manager works on all of these aspects. They become experts in making key branding decisions including in brand extension and brand repositioning, and learn how to detect any weaker products in a collection. Analysis of the target audience and marketing mix provides a solid grounding for brand strategy development together with research on how companies in the fashion and luxury market develop their own interpretation of brand positioning and devise innovative strategies. The impact of social media has changed the face of communication and this course looks at finding the right balance between corporate brand image, enabling participants to network through new media and viral platforms – key to the success of luxury brands today. Along with the study of past styles and the analysis of current trends and forecasts related to “future-fashion”, participants are able to question how aesthetic expressions and interpretations of social and cultural trends influence positioning and brand image.
This course is for participants that have previous undergraduate level study or proven work experience, completing the course with advanced branding and management skills for various positions within the fashion, luxury and creative industries.
This programme will teach you how to adapt communication, marketing and promotional techniques to reach sale goals and fully apply the key strategies of luxury businesses. As well as concentrating on the intangible elements: customer relationships, the impact of digital and social media and the consumer ‘experience’, the programmes presents a critical analysis of the more tangible elements of branding; product attributes (quality, features, and design), and the difference between brand image and brand identity, packaging and labelling.
The choice of fashion industry placement or professional project within the programme, gives you the opportunity to put theory into reflective and purposeful practice within the field of luxury. Participants become experts in making key branding decisions including in brand extension and brand repositioning, and learn how to detect any weaker products in a collection. Analysis of the target audience and marketing mix provides a solid grounding for brand strategy development together with research on how companies in the fashion and luxury market develop their own interpretation of brand positioning and devise innovative strategies. The impact of emerging technologies has changed the face of communication and this programme enables you to explore the right balance between corporate brand image, new media and viral platforms – key to the success of luxury brands today.
| Level | RQF Level 7 |
|---|---|
| Location | Istituto Marangoni London 30 Fashion Street London E1 6PX |
Fees
| Republic of Ireland;England;Northern Ireland;Wales;Scotland;Channel Islands | 20100 GBP for Whole course |
|---|---|
| EU;International | 29450 GBP for Whole course |
Summary
The brand manager’s role is to motivate, create desire, and build trust through various channels in merchandising, marketing and communication in order to meet the expectations of a luxury brand’s vision and strategy. This one year postgraduate level Fashion & Luxury Brand Management course (lasting 15 months in London and Paris – including internship – and 12 months in Milano and Firenze) provides in-depth knowledge of branding, specifically for the fashion and luxury goods industries.
Experts in brand management know exactly where their products are positioned, fully understand their role in the market, and constantly analyse their relationships with customers. However, the task of the brand manager is not only to attract and retain consumers, but also to improve the practical and organisational management of a brand within the fashion organisation – this course addresses both areas; luxury branding together with business management and organisation skills.
Participants learn how to adapt communication, marketing and promotional techniques to reach sale goals and fully apply the key strategies of luxury businesses. As well as concentrating on the intangible elements: customer relationships, the impact of social media and the consumer ‘experience’, the fashion course makes a critical analysis of the more tangible elements of branding; product attributes (quality, features, and design), and the difference between brand image and brand identity, packaging and labelling.
A successful brand manager works on all of these aspects. They become experts in making key branding decisions including in brand extension and brand repositioning, and learn how to detect any weaker products in a collection. Analysis of the target audience and marketing mix provides a solid grounding for brand strategy development together with research on how companies in the fashion and luxury market develop their own interpretation of brand positioning and devise innovative strategies. The impact of social media has changed the face of communication and this course looks at finding the right balance between corporate brand image, enabling participants to network through new media and viral platforms – key to the success of luxury brands today. Along with the study of past styles and the analysis of current trends and forecasts related to "future-fashion", participants are able to question how aesthetic expressions and interpretations of social and cultural trends influence positioning and brand image.
This course is for participants that have previous undergraduate level study or proven work experience, completing the course with advanced branding and management skills for various positions within the fashion, luxury and creative industries.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | A 1st degree, 2.2 or above, in a relevant related subject area from a UK university or overseas equivalent. |
| Location | Istituto Marangoni London 30 Fashion Street London E1 6PX |
Fees
| Republic of Ireland | 24100 GBP for Whole course |
|---|---|
| EU | 33300 GBP for Whole course |
| England | 24100 GBP for Whole course |
| Northern Ireland | 24100 GBP for Whole course |
| Scotland | 24100 GBP for Whole course |
| Wales | 24100 GBP for Whole course |
| Channel Islands | 24100 GBP for Whole course |
| International | 33300 GBP for Whole course |
Summary
The brand manager’s role is to motivate, create desire, and build trust through various channels in merchandising, marketing and communication in order to meet the expectations of a luxury brand’s vision and strategy. This one year postgraduate level Fashion & Luxury Brand Management course (lasting 15 months in London and Paris – including internship – and 12 months in Milano and Firenze) provides in-depth knowledge of branding, specifically for the fashion and luxury goods industries.
Experts in brand management know exactly where their products are positioned, fully understand their role in the market, and constantly analyse their relationships with customers. However, the task of the brand manager is not only to attract and retain consumers, but also to improve the practical and organisational management of a brand within the fashion organisation – this course addresses both areas; luxury branding together with business management and organisation skills.
Participants learn how to adapt communication, marketing and promotional techniques to reach sale goals and fully apply the key strategies of luxury businesses. As well as concentrating on the intangible elements: customer relationships, the impact of social media and the consumer ‘experience’, the fashion course makes a critical analysis of the more tangible elements of branding; product attributes (quality, features, and design), and the difference between brand image and brand identity, packaging and labelling.
A successful brand manager works on all of these aspects. They become experts in making key branding decisions including in brand extension and brand repositioning, and learn how to detect any weaker products in a collection. Analysis of the target audience and marketing mix provides a solid grounding for brand strategy development together with research on how companies in the fashion and luxury market develop their own interpretation of brand positioning and devise innovative strategies. The impact of social media has changed the face of communication and this course looks at finding the right balance between corporate brand image, enabling participants to network through new media and viral platforms – key to the success of luxury brands today. Along with the study of past styles and the analysis of current trends and forecasts related to "future-fashion", participants are able to question how aesthetic expressions and interpretations of social and cultural trends influence positioning and brand image.
This course is for participants that have previous undergraduate level study or proven work experience, completing the course with advanced branding and management skills for various positions within the fashion, luxury and creative industries.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | A 1st degree, 2.2 or above, in a relevant related subject area from a UK university or overseas equivalent. |
| Location | Istituto Marangoni London 30 Fashion Street London E1 6PX |
Fees
| Republic of Ireland | 29450 GBP for Whole course |
|---|---|
| EU | 29450 GBP for Whole course |
| England | 20100 GBP for Whole course |
| Northern Ireland | 20100 GBP for Whole course |
| Scotland | 20100 GBP for Whole course |
| Wales | 20100 GBP for Whole course |
| Channel Islands | 29450 GBP for Whole course |
| International | 29450 GBP for Whole course |
Summary
The brand manager’s role is to motivate, create desire, and build trust through various channels in merchandising, marketing and communication in order to meet the expectations of a luxury brand’s vision and strategy. This one year postgraduate level Fashion & Luxury Brand Management course (lasting 15 months in London and Paris – including internship – and 12 months in Milano and Firenze) provides in-depth knowledge of branding, specifically for the fashion and luxury goods industries.
Experts in brand management know exactly where their products are positioned, fully understand their role in the market, and constantly analyse their relationships with customers. However, the task of the brand manager is not only to attract and retain consumers, but also to improve the practical and organisational management of a brand within the fashion organisation – this course addresses both areas; luxury branding together with business management and organisation skills.
Participants learn how to adapt communication, marketing and promotional techniques to reach sale goals and fully apply the key strategies of luxury businesses. As well as concentrating on the intangible elements: customer relationships, the impact of social media and the consumer ‘experience’, the fashion course makes a critical analysis of the more tangible elements of branding; product attributes (quality, features, and design), and the difference between brand image and brand identity, packaging and labelling.
A successful brand manager works on all of these aspects. They become experts in making key branding decisions including in brand extension and brand repositioning, and learn how to detect any weaker products in a collection. Analysis of the target audience and marketing mix provides a solid grounding for brand strategy development together with research on how companies in the fashion and luxury market develop their own interpretation of brand positioning and devise innovative strategies. The impact of social media has changed the face of communication and this course looks at finding the right balance between corporate brand image, enabling participants to network through new media and viral platforms – key to the success of luxury brands today. Along with the study of past styles and the analysis of current trends and forecasts related to "future-fashion", participants are able to question how aesthetic expressions and interpretations of social and cultural trends influence positioning and brand image.
This course is for participants that have previous undergraduate level study or proven work experience, completing the course with advanced branding and management skills for various positions within the fashion, luxury and creative industries.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | A 1st degree, 2.2 or above, in a relevant related subject area from a UK university or overseas equivalent. |
| Location | Istituto Marangoni London 30 Fashion Street London E1 6PX |
Fees
| Republic of Ireland | 24100 GBP for Whole course |
|---|---|
| EU | 33300 GBP for Whole course |
| England | 24100 GBP for Whole course |
| Northern Ireland | 24100 GBP for Whole course |
| Scotland | 24100 GBP for Whole course |
| Wales | 24100 GBP for Whole course |
| Channel Islands | 24100 GBP for Whole course |
| International | 33300 GBP for Whole course |
Summary
The brand manager’s role is to motivate, create desire, and build trust through various channels in merchandising, marketing and communication in order to meet the expectations of a luxury brand’s vision and strategy. This one year postgraduate level Fashion & Luxury Brand Management course (lasting 15 months in London and Paris – including internship – and 12 months in Milano and Firenze) provides in-depth knowledge of branding, specifically for the fashion and luxury goods industries.
Experts in brand management know exactly where their products are positioned, fully understand their role in the market, and constantly analyse their relationships with customers. However, the task of the brand manager is not only to attract and retain consumers, but also to improve the practical and organisational management of a brand within the fashion organisation – this course addresses both areas; luxury branding together with business management and organisation skills.
Participants learn how to adapt communication, marketing and promotional techniques to reach sale goals and fully apply the key strategies of luxury businesses. As well as concentrating on the intangible elements: customer relationships, the impact of social media and the consumer ‘experience’, the fashion course makes a critical analysis of the more tangible elements of branding; product attributes (quality, features, and design), and the difference between brand image and brand identity, packaging and labelling.
A successful brand manager works on all of these aspects. They become experts in making key branding decisions including in brand extension and brand repositioning, and learn how to detect any weaker products in a collection. Analysis of the target audience and marketing mix provides a solid grounding for brand strategy development together with research on how companies in the fashion and luxury market develop their own interpretation of brand positioning and devise innovative strategies. The impact of social media has changed the face of communication and this course looks at finding the right balance between corporate brand image, enabling participants to network through new media and viral platforms – key to the success of luxury brands today. Along with the study of past styles and the analysis of current trends and forecasts related to "future-fashion", participants are able to question how aesthetic expressions and interpretations of social and cultural trends influence positioning and brand image.
This course is for participants that have previous undergraduate level study or proven work experience, completing the course with advanced branding and management skills for various positions within the fashion, luxury and creative industries.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | A 1st degree, 2.2 or above, in a relevant related subject area from a UK university or overseas equivalent. |
| Location | Istituto Marangoni London 30 Fashion Street London E1 6PX |
Fees
| Republic of Ireland | 24100 GBP for Whole course |
|---|---|
| EU | 33300 GBP for Whole course |
| England | 24100 GBP for Whole course |
| Northern Ireland | 24100 GBP for Whole course |
| Scotland | 24100 GBP for Whole course |
| Wales | 24100 GBP for Whole course |
| Channel Islands | 24100 GBP for Whole course |
| International | 33300 GBP for Whole course |
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