Heriot-Watt University: International Marketing Management with Consumer Psychology
| Institution | Heriot-Watt University View institution profile |
|---|---|
| Department | Business Management |
| Web | www.hw.ac.uk/postgrad |
| smlpgenquiries@hw.ac.uk | |
| Telephone | 0131 4513284 |
| Study type | Taught |
Summary
Understanding the consumer lies at the very heart of effective international marketing management. Consumer psychology provides detailed insight into how consumers think, feel and act and is vital to a range of marketing actions including consumer research, product design, decision making, communication and pricing.
MSc
| Level | SCQF Level 11 |
|---|---|
| Entry requirements | A good Honours degree (first or second class) or its non-UK equivalent in a relevant subject from a recognised British or overseas university. |
| Location | Edinburgh Campus Riccarton Edinburgh EH14 4AS |
Fees
| International | 15710 GBP for Year 1 |
|---|---|
| EU | 7960 GBP for Year 1 |
| Scotland | 7960 GBP for Year 1 |
| England | 7960 GBP for Year 1 |
| Wales | 7960 GBP for Year 1 |
| Northern Ireland | 7960 GBP for Year 1 |
| Level | SCQF Level 11 |
|---|---|
| Entry requirements | A good Honours degree (first or second class) or its non-UK equivalent in a relevant subject from a recognised British or overseas university. |
| Location | Edinburgh Campus Riccarton Edinburgh EH14 4AS |
Fees
| International | 7855 GBP for Year 1 |
|---|---|
| EU | 3980 GBP for Year 1 |
| Scotland | 3980 GBP for Year 1 |
| England | 3980 GBP for Year 1 |
| Wales | 3980 GBP for Year 1 |
| Northern Ireland | 3980 GBP for Year 1 |
Heriot-Watt University
Heriot-Watt is one of the world’s leading universities with strong links to international business and industry driven by our established reputation as a top research-led institution.
With a rich heritage stretching back to 1821, we are a truly global university bringing together scholars who are leaders in ideas and solutions delivering innovation, educational excellence and ground-breaking research.
Courses and Subject Areas
We offer over 180 Postgraduate courses that will provide you with the knowledge to solve real world challenges. There are around 2,400 postgraduate students studying at our Edinburgh Campus. It is a friendly, welcoming place ...
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