Heriot-Watt University: International Marketing Management with Consumer Psychology

Summary

This is a unique Masters degree in International Marketing with Consumer Psychology from the Edinburgh Business School at Heriot-Watt University. It delivers a strong understanding of psychological approaches and interventions in consumer-led marketing strategies.

This is a Specialist MSc
This is a specialist MSc degree which will develop your existing awareness of marketing processes to provide detailed insight into how consumers think, feel and act. Led by academics at the Edinburgh Business School, this Specialist MSc gives those who have worked in the field or studied a similar subject previously, the chance to expand, refine and enhance their knowledge.

The Edinburgh Business School approach
This 1-year Masters programme focuses almost entirely on the area of International Marketing and Consumer Psychology. It blends cutting-edge academic thinking with best practice from industry to give graduates and professionals the opportunity to advance with a highly employable skillset.
The programme combines a core of five international marketing management courses with two specialist consumer psychology courses.

• Contemporary Consumers - examines the motivations and perspectives of consumers in different international locations.
• International Strategic Marketing - identifies choices in marketing strategies for local and international brands, focusing on operating a global business.
• Marketing Logistics - explains how to gain competitive advantage in the international market place by ensuring that the right products reach the right people at the right time.
• Branding and Communications - considers the power of brands and helps you to master the key principles of brand management by learning how integrated marketing communications creates a valuable brand with strong, effective messaging.
• Research Philosophy and Practice – provides training in a range of research skills that prepares you for the dissertation project and also provides the foundation for roles in market insight and business consultancy.
Specialist Consumer Psychology courses
The specialist courses on our International Marketing with Consumer Psychology include:
• Psychology for Marketing introduces foundational psychological theory an applies these approaches to different stages of the consumption process
• Introduction to Human Factors identifies major issues in consumer ergonomics and applies this understanding to a retail marketing context

Flexibility through optional courses
In addition to the five core courses in International Marketing and the two specialist courses in Consumer Psychology, this programme gives you the opportunity to select an optional course, customising your studies to meet the needs of your future career ambitions. You can select one from:
• Managing Diversity
• Digital Marketing
• Tourism Management
• Sustainable Marketing

Management competencies and skills for the workplace
Your international marketing competencies will be developed through case-study learning, direct interaction with industry and industry-focused assessments. Innovative group-based and individual coursework will challenge you to translate theory into marketing solutions and demonstrate skills in time management, team leadership, information management and verbal, written and digital communications.

Interact with business leaders
Heriot-Watt’s MSc in International Marketing with Consumer Psychology benefits from strong links with industry and each year we welcome leading marketing practitioners to share experiences and insights with our students through inspirational and informative guest lectures. These guest lectures will give you the opportunity to interact with business experts and discuss practical solutions to real problems whilst receiving guidance about careers in international marketing.

Email	studywithus@hw.ac.uk
Telephone	0131 451 3729
Level	SCQF Level 11
Entry requirements	Entry requirements for individual programmes vary, please check the details for the specific programme you wish to apply for on our website.
Location	Edinburgh Campus Riccarton Edinburgh EH14 4AS

Summary

This is a unique Masters degree in International Marketing with Consumer Psychology from the Edinburgh Business School at Heriot-Watt University. It delivers a strong understanding of psychological approaches and interventions in consumer-led marketing strategies.

This is a Specialist MSc
This is a specialist MSc degree which will develop your existing awareness of marketing processes to provide detailed insight into how consumers think, feel and act. Led by academics at the Edinburgh Business School, this Specialist MSc gives those who have worked in the field or studied a similar subject previously, the chance to expand, refine and enhance their knowledge.

The Edinburgh Business School approach
This 1-year Masters programme focuses almost entirely on the area of International Marketing and Consumer Psychology. It blends cutting-edge academic thinking with best practice from industry to give graduates and professionals the opportunity to advance with a highly employable skillset.
The programme combines a core of five international marketing management courses with two specialist consumer psychology courses.

• Contemporary Consumers - examines the motivations and perspectives of consumers in different international locations.
• International Strategic Marketing - identifies choices in marketing strategies for local and international brands, focusing on operating a global business.
• Marketing Logistics - explains how to gain competitive advantage in the international market place by ensuring that the right products reach the right people at the right time.
• Branding and Communications - considers the power of brands and helps you to master the key principles of brand management by learning how integrated marketing communications creates a valuable brand with strong, effective messaging.
• Research Philosophy and Practice – provides training in a range of research skills that prepares you for the dissertation project and also provides the foundation for roles in market insight and business consultancy.
Specialist Consumer Psychology courses
The specialist courses on our International Marketing with Consumer Psychology include:
• Psychology for Marketing introduces foundational psychological theory an applies these approaches to different stages of the consumption process
• Introduction to Human Factors identifies major issues in consumer ergonomics and applies this understanding to a retail marketing context

Flexibility through optional courses
In addition to the five core courses in International Marketing and the two specialist courses in Consumer Psychology, this programme gives you the opportunity to select an optional course, customising your studies to meet the needs of your future career ambitions. You can select one from:
• Managing Diversity
• Digital Marketing
• Tourism Management
• Sustainable Marketing

Management competencies and skills for the workplace
Your international marketing competencies will be developed through case-study learning, direct interaction with industry and industry-focused assessments. Innovative group-based and individual coursework will challenge you to translate theory into marketing solutions and demonstrate skills in time management, team leadership, information management and verbal, written and digital communications.

Interact with business leaders
Heriot-Watt’s MSc in International Marketing with Consumer Psychology benefits from strong links with industry and each year we welcome leading marketing practitioners to share experiences and insights with our students through inspirational and informative guest lectures. These guest lectures will give you the opportunity to interact with business experts and discuss practical solutions to real problems whilst receiving guidance about careers in international marketing.

Email	studywithus@hw.ac.uk
Telephone	0131 451 3729
Level	SCQF Level 11
Entry requirements	Entry requirements for individual programmes vary, please check the details for the specific programme you wish to apply for on our website.
Location	Edinburgh Campus Riccarton Edinburgh EH14 4AS

Summary

Understanding the consumer lies at the very heart of effective international marketing management. Consumer psychology provides detailed insight into how consumers think, feel and act and is vital to a range of marketing actions including consumer research, product design, decision making, communication and pricing.

Email	smlpgenquiries@hw.ac.uk
Telephone	0131 4513284
Level	SCQF Level 11
Entry requirements	A good Honours degree (first or second class) or its non-UK equivalent in a relevant subject from a recognised British or overseas university.
Location	Edinburgh Campus Riccarton Edinburgh EH14 4AS

Fees

International	15710 GBP for Year 1
EU	7960 GBP for Year 1
Scotland	7960 GBP for Year 1
England	7960 GBP for Year 1
Wales	7960 GBP for Year 1
Northern Ireland	7960 GBP for Year 1

Summary

Understanding the consumer lies at the very heart of effective international marketing management. Consumer psychology provides detailed insight into how consumers think, feel and act and is vital to a range of marketing actions including consumer research, product design, decision making, communication and pricing.

Email	smlpgenquiries@hw.ac.uk
Telephone	0131 4513284
Level	SCQF Level 11
Entry requirements	A good Honours degree (first or second class) or its non-UK equivalent in a relevant subject from a recognised British or overseas university.
Location	Edinburgh Campus Riccarton Edinburgh EH14 4AS

Fees

International	7855 GBP for Year 1
EU	3980 GBP for Year 1
Scotland	3980 GBP for Year 1
England	3980 GBP for Year 1
Wales	3980 GBP for Year 1
Northern Ireland	3980 GBP for Year 1