Heriot-Watt University: Cultural Heritage Management with Tourism

InstitutionHeriot-Watt University View institution profile
Department Business Management
Web www.hw.ac.uk/postgrad
Study type Taught

Summary

MSc Cultural Heritage Management with Tourism develops specialised knowledge in the field of cultural heritage and resource management with a focus on tourism to open up a number of rewarding career opportunities:

- Managerial positions with museums, archives or heritage sites.

- Roles within Local, Regional and National Public Policy departments relating to culture and heritage issues.

- Positions in third-sector organisations such as Visit Scotland and equivalent cultural organisations and NGOs.

- Management positions with tourist sites and tourism / travel organisations.

- Embracing a global outlook in its content, this programme capitalises on the thriving heritage industry and international cultural links of Edinburgh: a world-renowned ‘festival city’ and UNESCO World Heritage Site.

MSc Cultural Heritage Management with Tourism will teach you how to apply key theoretical concepts from heritage studies, intercultural studies and business management to heritage resources of cultural significance or interest to visitors. This will put you in the position to implement successful business strategies with the aim of supporting sustainable development of heritage resources and remaining sensitive to the latest professional codes of caring for both tangible and intangible heritage. You will develop management capabilities in the following areas:

- Heritage processes.

- Project management.

- Visitor attraction operations.

- Business development.

- Visitor experience management.

A variety of optional courses allow you to tailor your studies to meet your particular interests. Gaining expertise in issues such as cross-cultural hospitality, marketing, customer analysis or PR and communication will equip you with the ability to successfully design, deliver and manage memorable heritage experiences.

MSc

Heriot-Watt University

 

 

Heriot-Watt is one of the world’s leading universities with strong links to international business and industry driven by our established reputation as a top research-led institution.

With a rich heritage stretching back to 1821, we are a truly global university bringing together scholars who are leaders in ideas and solutions delivering innovation, educational excellence and ground-breaking research.


 

 

 

 

 

 

 

 

 

Courses and Subject Areas
We offer over 180 Postgraduate courses that will provide you with the knowledge to solve real world challenges.  There are around 2,400 postgraduate students studying at our Edinburgh Campus. It is a friendly, welcoming place ...

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