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Goldsmiths, University of London: Marketing and Consumer Behaviour
|Institution||Goldsmiths, University of London View institution profile|
|Department||Institute of Management Studies (IMS)|
The MSc in Consumer Behaviour equips you with a comprehensive grounding in approaches to understanding consumer preferences, judgements, decision-making and behaviour.
Why study MSc Marketing & Consumer Behaviour - You'll learn how to use this knowledge to improve organisational strategy and success, in terms of targeting, product placement, advertising, marketing, influencing and protecting consumers.
- The programme aims to enhance your employability by fostering the development of the real-life and job-relevant competencies and skills that are required to succeed in today's competitive job market. You will be provided with the strong knowledge base and hands-on research experience needed for succeeding in careers such as marketing, media, communications, advertising, consumer research, entrepreneurship, and public relations.
You will develop the skills necessary to conduct independent research and to understand:
the psychological processes underlying consumer behaviour
the psychology of consumer preferences and choices
psychological theories of attitude change, persuasion, and influence
the psychology and strategy of branding
how to create and sustain customer experience
behavioural economics (including the psychology of pricing)
the psychological impact of various types of media and advertising
|Level||RQF Level 7|
You should have (or expect to be awarded) an undergraduate degree of at least upper second class standard in a relevant/related subject or equivalent.
Appropriate work experience will be considered in place of an undergraduate qualification on a case-by-case basis. This may include (but not be limited to) sufficient experience within a design agency, and/or marketing or advertising department.
If English isn’t your first language, you will need an IELTS score (or equivalent English language qualification) of 6.5 with a 6.5 in writing and no element lower than 6.0 to study this programme.
|Location||Goldsmiths, University of London|
Goldsmiths, University of London
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Creativity has always been the hallmark of Goldsmiths. Academic excellence and imaginative course content combine to make a place where creative minds can thrive and ideas are allowed to grow.
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