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Goldsmiths, University of London: Marketing and Consumer Behaviour

Institution Goldsmiths, University of London View institution profile
Department Institute of Management Studies (IMS)
Web https://www.gold.ac.uk/
Study type Taught

Summary

The MSc in Consumer Behaviour equips you with a comprehensive grounding in approaches to understanding consumer preferences, judgements, decision-making and behaviour.

Why study MSc Marketing & Consumer Behaviour - You'll learn how to use this knowledge to improve organisational strategy and success, in terms of targeting, product placement, advertising, marketing, influencing and protecting consumers.

  • The programme aims to enhance your employability by fostering the development of the real-life and job-relevant competencies and skills that are required to succeed in today's competitive job market. You will be provided with the strong knowledge base and hands-on research experience needed for succeeding in careers such as marketing, media, communications, advertising, consumer research, entrepreneurship, and public relations.

You will develop the skills necessary to conduct independent research and to understand:

  • the psychological processes underlying consumer behaviour

  • the psychology of consumer preferences and choices

  • psychological theories of attitude change, persuasion, and influence

  • the psychology and strategy of branding

  • how to create and sustain customer experience

  • behavioural economics (including the psychology of pricing)

  • the psychological impact of various types of media and advertising

MSc

Goldsmiths, University of London


















An incubator for ideas

Creativity has always been the hallmark of Goldsmiths. Academic excellence and imaginative course content combine to make a place where creative minds can thrive and ideas are allowed to grow.

Our courses and research activities span the creative arts, humanities, social sciences, cultural studies, computing, business and management across 18 academic departments.

A world leader in new knowledge
Our academics cooperate across disciplines to create exciting new courses and develop novel approaches to research issues. Our interdisciplinary approach has helped us to become a national leader in many subject areas. …

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