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Global Institute of Sport: Sports Marketing and Media

Institution Global Institute of Sport View institution profile
Department Business and Management
Study type Taught


Due to the increasing commerciality of the sports industry, the role of marketing and media teams within sports organisations has never been more important to enable multi-million pound businesses to communicate their messages clearly and effectively.

This degree is designed for graduates and industry practitioners with an interest in sport, and those with a particular interest in, or experience of communications and marketing. The programme covers key themes such as sports marketing, sports media management, sports media content creation, global sports leadership and options including customer relationship management, sports sponsorship, and brand management and contemporary issues in sport.

Degree content

This programme will give participants a rounded and specific oversight of one of the most exciting yet challenging sectors in front line sport. Modules such as Global Sports Marketing & Digital Communications, Global Sports Marketing & Digital Communications and Customer Relationship Management will enable students to engage in some of the core elements of senior marketing and media roles within the sports industry.

While the programme will concentrate on digital elements of the industry – an ever growing trend – traditional marketing and communication methods will be explored to give participants complete oversight of their potential future career opportunities.

Master of Science - MSc (PG)

Global Institute of Sport



The Global Institute of Sport (GIS) offers ground-breaking Master’s degree programmes in the football and sports industry online and with access to a global network of industry leaders and elite stadium venues in the UK, US, Canada, Australia and Belgium

GIS is dedicated to the delivery of unrivalled Master’s degree programmes in the strategic, operational and business facets of the football and sport. GIS has developed a profile of pioneering qualifications to provide pathways into the exciting world of sport and enable those working within sport to drive forward their career in the global multi-billion-dollar industry.  

The degree options …

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