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Global Institute of Sport: Sports Marketing and Media
| Institution | Global Institute of Sport |
|---|---|
| Department | Business and Management |
| Web | http://www.ucfb.ac.uk |
| Study type | Taught |
Summary
Due to the increasing commerciality of the sports industry, the role of marketing and media teams within sports organisations has never been more important to enable multi-million pound businesses to communicate their messages clearly and effectively.
This degree is designed for graduates and industry practitioners with an interest in sport, and those with a particular interest in, or experience of communications and marketing. The programme covers key themes such as sports marketing, sports media management, sports media content creation, global sports leadership and options including customer relationship management, sports sponsorship, and brand management and contemporary issues in sport.
Degree content
This programme will give participants a rounded and specific oversight of one of the most exciting yet challenging sectors in front line sport. Modules such as Global Sports Marketing & Digital Communications, Global Sports Marketing & Digital Communications and Customer Relationship Management will enable students to engage in some of the core elements of senior marketing and media roles within the sports industry.
While the programme will concentrate on digital elements of the industry – an ever growing trend – traditional marketing and communication methods will be explored to give participants complete oversight of their potential future career opportunities.
Master of Science - MSc (PG)
| Level | RQF Level 7 |
|---|---|
| Entry requirements | Applicants should hold a 2:1 honours degree or a recognised overseas equivalent. Applicants may be accepted with a 2:2 honours degree (or equivalent) provided that they can otherwise demonstrate a strong profile with 50% or above in their dissertation module. Professional experience and industry qualifications can be assessed for applicants without the standard entry requirements. All applicants will be provided with an opportunity to be assessed and to discuss their suitability for the programme with the academic team. All applicants are also provided with information relating to student services, with whom they can make contact, should they require additional support or advice as well as information related to appropriate bursaries and funds. Applicants from non-majority English speaking countries will be asked for an English qualification which tests Speaking, Listening, Reading and Writing and will be asked to achieve an overall IELTS score of 6.0 (minimum of 5.5 in each section) or recognised equivalent. If you are unsure whether you meet the entry criteria for this programme, or whether you require IELTS results, please email mastersenquiries@ucfb.com with a copy of your most recent CV including nationality, visa status if applicable, and undergraduate degree transcripts. Candidates with a strong CV may qualify for a supplementary admissions interview to support their academic application. |
| Location | Global Institute of Sport (GIS) Online/Blended/Miami UCFB/GIS Manchester Campus or UCFB/GIS Wembley or GIS Miami Campus Manchester or London or Fort Lauderdale M11 3FF |
Fees
| International | 11950 GBP for Whole course |
|---|---|
| England | 11950 GBP for Whole course |
| Northern Ireland | 11950 GBP for Whole course |
| Scotland | 11950 GBP for Whole course |
| Wales | 11950 GBP for Whole course |
| Level | RQF Level 7 |
|---|---|
| Entry requirements | Applicants should hold a 2:1 honours degree or a recognised overseas equivalent. Applicants may be accepted with a 2:2 honours degree (or equivalent) provided that they can otherwise demonstrate a strong profile with 50% or above in their dissertation module. Professional experience and industry qualifications can be assessed for applicants without the standard entry requirements. All applicants will be provided with an opportunity to be assessed and to discuss their suitability for the programme with the academic team. All applicants are also provided with information relating to student services, with whom they can make contact, should they require additional support or advice as well as information related to appropriate bursaries and funds. Applicants from non-majority English speaking countries will be asked for an English qualification which tests Speaking, Listening, Reading and Writing and will be asked to achieve an overall IELTS score of 6.0 (minimum of 5.5 in each section) or recognised equivalent. If you are unsure whether you meet the entry criteria for this programme, or whether you require IELTS results, please email mastersenquiries@ucfb.com with a copy of your most recent CV including nationality, visa status if applicable, and undergraduate degree transcripts. Candidates with a strong CV may qualify for a supplementary admissions interview to support their academic application. |
| Location | Global Institute of Sport (GIS) Online/Blended/Miami UCFB/GIS Manchester Campus or UCFB/GIS Wembley or GIS Miami Campus Manchester or London or Fort Lauderdale M11 3FF |
Fees
| International | 11950 GBP for Year 1 |
|---|---|
| England | 11950 GBP for Year 1 |
| Northern Ireland | 11950 GBP for Year 1 |
| Scotland | 11950 GBP for Year 1 |
| Wales | 11950 GBP for Year 1 |
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