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Edge Hill University: Marketing Communications and Branding
| Institution | Edge Hill University |
|---|---|
| Department | Business School |
| Web | http://www.edgehill.ac.uk |
| study@edgehill.ac.uk | |
| Telephone | +44 (0)1695 657000 |
| Study type | Taught |
Master of Arts - MA (PG)
Summary
Persuasive words. Powerful images. Purposeful strategy. Marketing has never been so exciting. Learn how to drive success with our MA Marketing Communications & Branding.
Businesses around the world are looking for the best ways to sell more. How do they identify their target market? Stand out from the crowd? Or make sure they’re hitting the right note in diverse communities? You’ll explore current trends and contemporary topics as you study the evolving world of marketing.
You’ll discover how changing attitudes, social media and new technologies are changing advertising. You’ll study new ways of thinking about public relations in the digital age. Join us and see how brand strategy and marketing planning can make or break a company.
You’ll leave Edge Hill Business School ready to power successful marketing campaigns in the industry that appeals to you.
**What you'll study**
Our marketing communications and branding Masters takes an international view. Every country is part of the world economy bringing new business challenges and opportunities. You’ll gain a deep understanding of marketing, advertising, branding and public relations in this global context.
We encourage you to develop a contemporary view of your field. You’ll analyse a range of popular, well-established marketing ideas. You’ll debate their relevance for today’s brands and consumers in a world of ever-changing technology.
You’ll look at strategic marketing planning. You’ll untangle the psychology and management of brands. You’ll also study integrated marketing communications and public relations campaigns.
An important element of the course is your dissertation. You’ll immerse yourself in cutting-edge research and try out research methodologies and techniques as you investigate a specific topic or issue within your field.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | You should have a degree equivalent to UK first-class or second-class honours (2:2 or above). No specific subjects are required. |
| Location | Ormskirk (Main Campus) St Helens Road Ormskirk L39 4QP |
Summary
Persuasive words. Powerful images. Purposeful strategy. Marketing has never been so exciting. Learn how to drive success with our MA Marketing Communications & Branding.
Businesses around the world are looking for the best ways to sell more. How do they identify their target market? Stand out from the crowd? Or make sure they’re hitting the right note in diverse communities? You’ll explore current trends and contemporary topics as you study the evolving world of marketing.
You’ll discover how changing attitudes, social media and new technologies are changing advertising. You’ll study new ways of thinking about public relations in the digital age. Join us and see how brand strategy and marketing planning can make or break a company.
You’ll leave Edge Hill Business School ready to power successful marketing campaigns in the industry that appeals to you.
**What you'll study**
Our marketing communications and branding Masters takes an international view. Every country is part of the world economy bringing new business challenges and opportunities. You’ll gain a deep understanding of marketing, advertising, branding and public relations in this global context.
We encourage you to develop a contemporary view of your field. You’ll analyse a range of popular, well-established marketing ideas. You’ll debate their relevance for today’s brands and consumers in a world of ever-changing technology.
You’ll look at strategic marketing planning. You’ll untangle the psychology and management of brands. You’ll also study integrated marketing communications and public relations campaigns.
An important element of the course is your dissertation. You’ll immerse yourself in cutting-edge research and try out research methodologies and techniques as you investigate a specific topic or issue within your field.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | You should have a degree equivalent to UK first-class or second-class honours (2:2 or above). No specific subjects are required. |
| Location | Ormskirk (Main Campus) St Helens Road Ormskirk L39 4QP |
Summary
Persuasive words. Powerful images. Purposeful strategy. Marketing has never been so exciting. Learn how to drive success with our MA Marketing Communications & Branding.
Businesses around the world are looking for the best ways to sell more. How do they identify their target market? Stand out from the crowd? Or make sure they’re hitting the right note in diverse communities? You’ll explore current trends and contemporary topics as you study the evolving world of marketing.
You’ll discover how changing attitudes, social media and new technologies are changing advertising. You’ll study new ways of thinking about public relations in the digital age. Join us and see how brand strategy and marketing planning can make or break a company.
You’ll leave Edge Hill Business School ready to power successful marketing campaigns in the industry that appeals to you.
**What you'll study**
Our marketing communications and branding Masters takes an international view. Every country is part of the world economy bringing new business challenges and opportunities. You’ll gain a deep understanding of marketing, advertising, branding and public relations in this global context.
We encourage you to develop a contemporary view of your field. You’ll analyse a range of popular, well-established marketing ideas. You’ll debate their relevance for today’s brands and consumers in a world of ever-changing technology.
You’ll look at strategic marketing planning. You’ll untangle the psychology and management of brands. You’ll also study integrated marketing communications and public relations campaigns.
An important element of the course is your dissertation. You’ll immerse yourself in cutting-edge research and try out research methodologies and techniques as you investigate a specific topic or issue within your field.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | You should have a degree equivalent to UK first-class or second-class honours (2:2 or above). No specific subjects are required. |
| Location | Ormskirk (Main Campus) St Helens Road Ormskirk L39 4QP |
Summary
Persuasive words. Powerful images. Purposeful strategy. Marketing has never been so exciting. Learn how to drive success with our MA Marketing Communications & Branding.
Businesses around the world are looking for the best ways to sell more. How do they identify their target market? Stand out from the crowd? Or make sure they’re hitting the right note in diverse communities? You’ll explore current trends and contemporary topics as you study the evolving world of marketing.
You’ll discover how changing attitudes, social media and new technologies are changing advertising. You’ll study new ways of thinking about public relations in the digital age. Join us and see how brand strategy and marketing planning can make or break a company.
You’ll leave Edge Hill Business School ready to power successful marketing campaigns in the industry that appeals to you.
**What you'll study**
Our marketing communications and branding Masters takes an international view. Every country is part of the world economy bringing new business challenges and opportunities. You’ll gain a deep understanding of marketing, advertising, branding and public relations in this global context.
We encourage you to develop a contemporary view of your field. You’ll analyse a range of popular, well-established marketing ideas. You’ll debate their relevance for today’s brands and consumers in a world of ever-changing technology.
You’ll look at strategic marketing planning. You’ll untangle the psychology and management of brands. You’ll also study integrated marketing communications and public relations campaigns.
An important element of the course is your dissertation. You’ll immerse yourself in cutting-edge research and try out research methodologies and techniques as you investigate a specific topic or issue within your field.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | You should have a degree equivalent to UK first-class or second-class honours (2:2 or above). No specific subjects are required. |
| Location | Ormskirk (Main Campus) St Helens Road Ormskirk L39 4QP |
Summary
This MA will develop your understanding of marketing communications and branding by examining a range of contemporary marketing and marketing communications topics, while also engaging you in research methods and the undertaking of a significant research exercise.
You will develop a clearer vision and understanding of the changing role and perception of marketing communications and branding within the context of changing global markets, competition and shifting societal values. On successful completion of the programme, you will be prepared to face the challenges of managing and working in organisations with a wide array of marketing communications needs.
If you want to immerse yourself in the dynamic and fascinating world of marketing communications and branding, then this is the programme for you.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | You should have a degree equivalent to UK first-class or second-class honours (2:2 or above). No specific subjects are required. |
| Location | Ormskirk (Main Campus) St Helens Road Ormskirk L39 4QP |
Fees
| England | 7000 GBP for Year 1 |
|---|---|
| Northern Ireland | 7000 GBP for Year 1 |
| Scotland | 7000 GBP for Year 1 |
| Wales | 7000 GBP for Year 1 |
| International | 13500 GBP for Year 1 |
Summary
This MA will develop your understanding of marketing communications and branding by examining a range of contemporary marketing and marketing communications topics, while also engaging you in research methods and the undertaking of a significant research exercise.
You will develop a clearer vision and understanding of the changing role and perception of marketing communications and branding within the context of changing global markets, competition and shifting societal values. On successful completion of the programme, you will be prepared to face the challenges of managing and working in organisations with a wide array of marketing communications needs.
If you want to immerse yourself in the dynamic and fascinating world of marketing communications and branding, then this is the programme for you.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | You should have a degree equivalent to UK first-class or second-class honours (2:2 or above). No specific subjects are required. |
| Location | Ormskirk (Main Campus) St Helens Road Ormskirk L39 4QP |
Fees
| England | 39 GBP for Credit |
|---|---|
| Northern Ireland | 39 GBP for Credit |
| Scotland | 39 GBP for Credit |
| Wales | 39 GBP for Credit |
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