Cranfield University: Strategic Marketing

InstitutionCranfield University View institution profile
Department Cranfield School of Management
Web http://www.cranfield.ac.uk/
Email studysom@cranfield.ac.uk
Telephone 01234 758081
Study type Taught

Summary

The Strategic Marketing MSc will give you the specialised skills and knowledge to become a successful marketing leader of the future. Accredited by the Chartered Institute of Marketing (CIM) and Market Research Society (MRS), you will gain an in-depth understanding of marketing, including marketing strategy, digital marketing, branding, communications, marketing consulting, CRM, key account management, market research, omnichannel marketing and big data marketing analytics.

In the QS World University Rankings: Masters in Marketing Rankings 2020 Cranfield School of Management's full-time Strategic Marketing MSc achieved the following rankings: 5th in the UK, 16th in the world overall, 4th in the world for employability, 23rd in the world for alumni outcomes.

Our Strategic Marketing MSc will provide you with a thorough grounding in the core disciplines of marketing and how to apply them. Programme highlights include:

- Interactive teaching approach by leading international faculty, authors of best-selling marketing texts and of articles in highly ranked journals
- Designed with senior marketing practitioners to give you up-to-date knowledge and skills in strategic marketing.

- Practical skills are developed through your participation in a marketing consultancy project provided by an external business client, and through international marketing case studies.

- Master classes with reputable industry partners provide insight into cutting-edge and innovative marketing techniques and practices.

- The diverse, multi-national cohort provides an international learning opportunity enabling you to share marketing insight and experience.

- Our unique, self-contained campus, just one hour from London, offers a friendly postgraduate-focused learning environment, with small class sizes and unrivalled access to lecturers and support staff.

MSc

Cranfield University 


An investment in advancing your career is a life-changing decision. By joining Cranfield University’s global reputation you will be taking your first steps to building strong relationships with some of the world’s most prestigious companies in industry. Cranfield University can open doors for you.

As an exclusively postgraduate university, we offer you the opportunity to invest wisely in your future in one of the areas we are most passionate about. We are passionate in:

What makes Cranfield unique?

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