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Cranfield University: Senior Leader Apprenticeship+ Marketing and Leadership MSc

Institution Cranfield University View institution profile
Department Cranfield School of Management
Web https://www.cranfield.ac.uk
Email studysom@cranfield.ac.uk
Telephone 01234 758081
Study type Taught

Summary

Our Senior Leader Apprenticeship+ Marketing and Leadership MSc programme has been developed in partnership with CIM Academy, the only Accredited Study Centre owned and run by the Chartered Institute of Marketing (CIM). The programme has been designed to meet the needs of the modern senior marketer and offers up-to-date academic theory, commercial insights and practical application. All of our students have CIM membership for the duration of the course.

This part-time programme meets the requirements of the revised Level 7 Senior Leader Apprenticeship Standard. Eligible organisations are able to use £14,000 of their Apprenticeship Levy to cover Part I of the programme tuition fee. Part II can be funded by the employer or employee. Find out more about our Postgraduate Apprenticeships.

The Senior Leader Apprenticeship+ Marketing and Leadership MSc programme has been designed in two parts. Part I enables you to gain an understanding of both general management functions, including strategy, finance, corporate sustainability and change management, and specialist and advanced subjects related to strategic marketing, including strategic marketing planning, customer management, digital marketing, communications, and consumer behaviour.

On successful completion of the taught modules, you are qualified to progress onto Part II, the Marketing and Leadership MSc, which enables you to cement your learning and complete a significant work-based project within your organisation.

This programme develops your marketing and leadership skills, enabling you to lead change and meet the constantly evolving needs and requirements of customers. You will gain leading-edge insights into marketing and leadership that can then be applied directly within your organisation.

The Senior Leader Apprenticeship+ Marketing and Leadership MSc is informed by Cranfield’s Strategic Marketing MSc – a top-ranked marketing MSc, 5th in the UK and 15th in the world by QS World University Rankings: Masters in Marketing 2022 – and Management MSc – ranked 5th in the UK and 36th in the world in The Economist Which MBA? Masters in Management (MiM) 2021 ranking.

Course date January 2023

Who is it for?

  • Experienced marketing professionals who are seeking, or are required, to take on leadership roles involving the development of market strategy, managing customer relationships and contributing to business growth.

  • Early-career professionals who want a "real-world" business education which they can apply directly back to their workplace.

  • Second career professionals seeking a change into marketing and leadership positions.

  • Self-motivated marketing managers who are keen to develop themselves, enhance their skills, knowledge and abilities, and become more effective leaders.

MSc

Cranfield University

 

Cranfield is a specialist postgraduate university that is a global leader for education and transformational research in technology and management.

We have many world-class, large-scale facilities, including our own global research airport, which offers a unique environment for transformational education and research, living laboratory for testing transformative technologies and new approaches to deliver enhanced social, economic and environmental outcomes. 

Cranfield teaches over 5,000 postgraduate students each year and employs around 1,500 academic and support staff.  Our staff-to-student ratio is one of the best for any university in the UK.

As one of the UK's most …

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