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Cranfield University: Marketing and Leadership

Institution Cranfield University View institution profile
Department Cranfield School of Management
Web https://www.cranfield.ac.uk
Email studysom@cranfield.ac.uk
Telephone 01234 758081
Study type Taught

Summary

This part-time Marketing and Leadership MSc is informed by Cranfield’s Strategic Marketing MSc – a top-ranked marketing MSc, 5th in the UK and 15th in the world by QS World University Rankings: Masters in Marketing 2022. It is also informed by Cranfield’s Management MSc – which is ranked 5th in the UK and 36th in the world in The Economist Which MBA? Masters in Management (MiM) 2021 ranking.

Our Marketing and Leadership MSc will develop your marketing and leadership skills. This practical marketing master’s course focuses on managing change to ensure your company constantly meets evolving customer needs and requirements. You will gain leading-edge insights into marketing and business practice which you can apply within your organisation.

You will gain an understanding of general management functions including strategy, finance, corporate sustainability and change management. You will also learn specialist and advanced subjects relating to strategic marketing including strategic marketing planning, customer management, big data analytics, digital marketing, advertising, and consumer behaviour.

This part-time programme meets the requirements of the revised Level 7 Senior Leader Apprenticeship Standard. Eligible organisations can use £14,000 of their Apprenticeship Levy to cover Part I (The Senior Leader Apprenticeship) of the programme tuition fee. Part II (progression to Marketing and Leadership MSc) can be funded by either your employer or by you.

Course date January 2023

Why this course?

• Cranfield School of Management consistently performs well in international business rankings. We are top 10 in the UK and 34th in Europe in the Financial Times European Business School 2021 Rankings.

• The Centre for Strategic and Sales possess a worldwide reputation for applied marketing research, particularly focusing on marketing strategy and planning, strategic sales, key account management, customer relationships and digital transformation.

• You will have a distinctive and collaborative learning experience that is centred on interactive classroom sessions delivered by faculty directly involved with global businesses.

• You will study with a cohort of experienced professionals, build your network and gain insights into marketing and management best practice.

• You will gain knowledge of the latest marketing trends and develop general management skills, to enable you to lead change in your organisation and help you rise to the top of your marketing department.

• You will generate self-awareness and confidence to lead teams drawn from a diverse variety of cultures, business experiences and personalities

• You will automatically become a CIM member and start your route to becoming a Chartered Marketer.

• Successful students will leave the course with the MSc in Marketing and Leadership and a Level 7, CIM Marketing Leadership Programme.

Master of Science - MSc (PG)

Cranfield University

Cranfield is a specialist postgraduate university that is a global leader for education and transformational research in technology and management.

We are focused on the specialist themes of aerospace, defence and security, energy and power, environment and agrifood, manufacturing, transport systems, and water. Cranfield School of Management is a world leader in management education and research.

We have many world-class, large-scale facilities, including our own global research airport, which offers a unique environment for transformational education and research, living laboratory for testing transformative technologies and new approaches to deliver enhanced social, economic and environmental outcomes. …

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