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Cranfield University: Marketing and Leadership (Senior Leader Apprenticeship+)

Institution Cranfield University View institution profile
Department Cranfield School of Management
Web https://www.cranfield.ac.uk
Email studysom@cranfield.ac.uk
Telephone 01234 758081
Study type Taught

Summary

This part-time programme meets the requirements of the revised Level 7 Senior Leader Apprenticeship Standard. Eligible organisations are able to use £14,000 of their Apprenticeship Levy to cover Part I of the programme tuition fee. Part II can be funded by the employer or employee. Find out more about our Postgraduate Apprenticeships.

The Senior Leader Apprenticeship+ Marketing and Leadership MSc programme has been designed in two parts. Part I enables you to gain an understanding of both general management functions, including strategy, finance, corporate sustainability and change management, and specialist and advanced subjects related to strategic marketing, including strategic marketing planning, customer management, digital marketing, communications, and consumer behaviour.

On successful completion of the taught modules, you are qualified to progress onto Part II, the Marketing and Leadership MSc, which enables you to cement your learning and complete a significant work-based project within your organisation.

This programme develops your marketing and leadership skills, enabling you to lead change and meet the constantly evolving needs and requirements of customers. You will gain leading-edge insights into marketing and leadership that can then be applied directly within your organisation.

The Senior Leader Apprenticeship+ Marketing and Leadership MSc is informed by Cranfield’s Strategic Marketing MSc – a top-ranked marketing MSc, 5th in the UK and 15th in the world by QS World University Rankings: Masters in Marketing 2022 – and Management MSc – ranked 3rd in the UK and 30th in the world in The Economist Which MBA? Masters in Management (MiM) 2019 ranking.

Who is it for?

  • Experienced marketing professionals who are seeking, or are required, to take on leadership roles involving the development of market strategy, managing customer relationships and contributing to business growth.

  • Early-career professionals who want a "real-world" business education which they can apply directly back to their workplace.

  • Second career professionals seeking a change into marketing and leadership positions.

  • Self-motivated marketing managers who are keen to develop themselves, enhance their skills, knowledge and abilities, and become more effective leaders.

MSc

Cranfield University 


An investment in advancing your career is a life-changing decision. By joining Cranfield University’s global reputation you will be taking your first steps to building strong relationships with some of the world’s most prestigious companies in industry. Cranfield University can open doors for you.

As an exclusively postgraduate university, we offer you the opportunity to invest wisely in your future in one of the areas we are most passionate about. We are passionate in:

What makes Cranfield unique?

  • Our Flagship MBA is Ranked …
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