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City, University of London: Charity Marketing and Fundraising

InstitutionCity, University of London View institution profile
Department The Business School (formerly Cass)
Web https://www.city.ac.uk/study
Study type Taught

Summary

You may already be working in the charity sector as a marketing and fundraising manager. Or you may wish to transfer relevant skills and knowledge from experience you've gained in other sectors.

The course will support and further develop your core marketing management skills. It will equip you to deliver efficient, effective and appropriate fundraising and marketing practice in the voluntary sector.

Objectives Charity marketeers are under pressure to deliver better-than-ever results within an ethically managed, robust and accountable strategic framework. This course has been designed specifically to meet their needs. You will study how charities are using new and existing marketing ideas to acquire and distribute resources. And you will look at the practical application of key strategic marketing concepts and planning disciplines to voluntary sector organisations.

Throughout the course you will focus on the application of a strategic marketing approach. Under the umbrella of strategy you will look at and discuss effective brand management, selecting and adopting alternative channels, and the role and types of charity marketing communications.

You will debate different approaches to fundraising alongside the important constraints of ethical best practice and contemporary regulation as they apply to charity marketing strategy.

MSc

City, University of London

 


City, University of London is a leading global institution located in the heart of London committed to academic excellence and focused on business and the professions. 

City is divided into five different academic Schools:


Why choose City, University of London?

  • Founded in 1894, City is over 125 years old and has been part of the University of London since 2016
  • Ranked 3rd in London for student satisfaction …

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