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City, University of London: Marketing Communications

Institution City, University of London View institution profile
Department School of Communication and Creativity View department profile
Web https://www.city.ac.uk
Study type Taught

Summary

SUBJECT TO APPROVAL

The MA in Marketing Communications is your passport to mastering brand communication in today's diverse media landscape. This program focuses on building essential skills in digital content creation, campaign pitching and persuasive communication. You'll then advance to the specialization phase, honing expertise in branding, digital marketing, advertising, and brand storytelling. With a strong emphasis on direct and digital communication practices, you'll learn how to create compelling branded digital content, engage audiences with cutting-edge media strategies, and enhance brand profiles, across commercial sectors and industries.

Our MA prepares you for leadership roles in marketing, advertising, brand management, and related fields. We are going through the process of becoming accredited by the Chartered Institute of Marketing.

Who is this course for? Ideal for recent graduates and career changers, this program welcomes individuals passionate about communication and contemporary media. No matter your background, our MA equips you with the knowledge and skills to excel in marketing, advertising, brand management, and related sectors, paving the way to leadership in these dynamic fields.

MA

City University of London

City’s School of Communication & Creativity is a socially engaged and politically conscious centre of educational excellence and world-changing interdisciplinary research which shapes and influences professional practice. 

We support and develop the next generation of practitioners and entrepreneurs who work across, the cultural, creative, music, heritage and media sectors. We are deeply committed to equality, diversity and inclusion, and we are working to transform these sectors by educating and empowering students from under-represented backgrounds, and supporting them to excel. 

The School brings together our renowned Department of Journalism, with two new Departments: The Department of Media, Culture and Creative Industries; …

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