Birmingham City University: Public Relations

InstitutionBirmingham City University
Department Birmingham School of Media
Web http://www.bcu.ac.uk
Email courseenquiries@bcu.ac.uk
Telephone 0121 331 6295
Study type Taught

Summary

Public Relations shapes our world. Organisations use PR to get noticed, to change opinions, and pass on vital information that helps us to make decisions about health, education and welfare. PR is a fast-growing discipline, employing 83,000 people in a £13bn industry offering a wide range of job opportunities.

Our MA Public Relations course teaches you how to construct an effective PR campaign, combining theory with the practical skills needed to communicate persuasively on behalf of businesses, charities, public bodies, community groups and activists.

The course brings together theory and practice, combining real intellectual challenge with a sharp focus on real-world events and firmly grounded in extensive industry links.

We look at techniques for raising awareness, listening to stakeholders and influencing ethical policies. We also explore the ever-changing media landscape while critically examining PR’s impact on society.

The course is recognised by the leading professional body for PR in the UK, the Chartered Institute of Public Relations. The teaching team works closely with employers from public and private sector organisations who support us with visiting speakers, resources and case studies, enabling you to engage with real-life PR campaigns.

MA

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