Birkbeck, University of London: Sport Marketing

InstitutionBirkbeck, University of London View institution profile
Department Management
Web http://www.bbk.ac.uk/
Telephone 0203 907 0700
Study type Taught

Summary

Our MSc Sport Marketing is aimed at those who wish to develop their understanding of marketing and how it applies to the sport industry. It provides a comprehensive introduction to a range of generic marketing subjects, such as brand management, marketing communications and consumer behaviour, and looks at how the principles and processes of marketing apply to the business of sport.

The programme is ideally suited to the needs of executives within football clubs and media organisations, officers of football and sport regulatory bodies, as well as people with a general interest in the sport, football and media industries.

**HIGHLIGHTS**

- Accredited by the Chartered Institute of Marketing (CIM), the leading professional body for marketers worldwide. Birkbeck has joined forces with CIM to give our students the opportunity to gain CIM professional qualifications through their multi-award pathway (MAP). CIM qualifications are highly sought by employers, and MAP, alongside our own degrees, ensures we are equipping our students with the best opportunities for a successful marketing career.

- Linked to Birkbeck's Sport Business Centre, one of the world's leading centres for sport business and football research, teaching, training, consultancy and policy advice.

- Based in the School of Business, Economics and Informatics, the Department of Management is an internationally recognised centre of excellence in teaching, research and consultancy. Our academic staff are active researchers as well as enthusiastic teachers, and regularly publish cutting-edge articles in the world's leading journals.

- We engage in significant collaborative research and have excellent contacts with many public and private sector organisations, professional bodies and researchers at other academic institutions.

- The Birkbeck Women in Sport Scholarship is offered to an excellent and deserving female Home/EU/International student.

MSc

Birkbeck, University of London

 

 

Introduction
Birkbeck, part of the University of London, offers nearly 300 taught and research postgraduate programmes across arts and humanities, business and economics, law, science and social science. As an evening teaching specialist, Birkbeck offers its taught postgraduate courses between 6-9pm, with some courses available through distance learning. As with undergraduate courses, postgraduates can study full-time or part-time.

Home to 44 research and specialist institutes, Birkbeck is the sixth largest provider of taught postgrad courses for UK and EU students - some 44% of its 11,000-plus students are on postgrad programmes. Around 90% of its academics …

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