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Birkbeck, University of London: Digital Business

Institution Birkbeck, University of London
Department Birkbeck Business School
Telephone 0203 907 0700
Study type Taught


The digital transformation of business and the emergence of new digital business models have become crucial issues for leaders in the vast majority of organisations. This MSc Digital Business offers you the expertise vital for organisations tackling challenges in this era of digital business.

On this Master's degree you will gain a comprehensive understanding of a range of issues including:

  • ongoing digital transformation of the economy

  • e-business

  • management of emerging technologies such as AI and blockchain

  • the Internet of Things

  • virtual reality

  • new digital business models.

You will also examine Big Data-driven decision-making, the increasing role of intangible assets, IPR and intellectual capital, as well as regulatory and ethical issues in relation to the application of digital business.

Our MSc Digital Business links theory with practice. You will gain extensive knowledge of the theories, principles and tools for analysing and coping with crucial issues of business innovation and digital transformation of business, in various types of firms. Critical thinking and problem-focused decision-making are key components of this postgraduate degree.


  • Birkbeck is an internationally recognised centre of excellence in teaching, research and consultancy in the broad field of management.

  • Our academic staff are active researchers as well as enthusiastic teachers, and regularly publish cutting-edge articles in the world's leading journals. We have particular research strengths in international business and strategy, the management of innovation and entrepreneurship, human resource management, corporate governance, sport management and marketing, as well as financial management and accounting.

  • We engage in significant collaborative research and have excellent contacts with many public and private sector organisations, professional bodies and researchers at other academic institutions.

  • Many Birkbeck students work in, or have professional experience in, the industries under consideration. This provides strong networking opportunities with fellow students and Birkbeck alumni, with potentially beneficial impacts on your career development.

Careers and employability

Graduates can pursue career paths in digital business, management, industry and policy-making. Possible professions include:

  • management consultant

  • operational researcher

  • marketing executive

  • systems analyst.

We offer a comprehensive careers service - Careers and Enterprise - your career partner during your time at Birkbeck and beyond. At every stage of your career journey, we empower you to take ownership of your future, helping you to make the connection between your experience, education and future ambitions.


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