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Arts University Plymouth: Entrepreneurship for Creative Practice

Institution Arts University Plymouth View institution profile
Department Critical and Cultural Studies
Study type Taught


Plymouth College of Art has been granted full university status and formally recognised with the new title of Arts University Plymouth, following approval by the Privy Council. This makes us the City of Plymouth’s first specialist arts university.

The title of Arts University Plymouth signifies a change to the way that the world will see us, our position within the sector and the mobility of our graduates; but not a change in the way that we see ourselves or what we do. Arts University Plymouth will build upon the existing strength of our unique culture and incredible community; we have no plans to change the specialist focus of the work we do together. The name Arts University Plymouth will appear on our qualifications, making it easier for employers and peers to recognise that our students were taught at a leading specialist arts university.

In May we were awarded the Best Small or Specialist University at the 2022 WhatUni Student Choice Awards, coming top in a list of well-respected specialist UK universities, based on unbiased and honest reviews from students across the UK, in a category that highlights the quality of our provision as a specialist creative university.

The MA Entrepreneurship for Creative Practice places entrepreneurs in a dynamic art school setting, to develop their work alongside artists, craftspeople, film-makers and designers of all disciplines, exploring the nature of value and flexible approaches to generation and testing of concepts.

Ethos Our programme sees entrepreneurship as a daily practice which is dynamically in contact with changing conditions, working from the achievable in the here-and-now to obtain unexpected outcomes.

Our ethos regarding creativity and entrepreneurship has, as its horizon, the enormous success of the creative industries, which account for £92 billion in GVA (gross value added) of the UK economy – four times that of the automotive industry. These figures reflect the crucial role played by creative industries in the development of tourism and urban regeneration, content for the media and design for the fashion industry. The MA Entrepreneurship Creative Practice embeds this perspective in practice, using the dynamism of the art school as a catalyst for start-ups and new propositions for social entrepreneurship.

Outline You will be supported to develop a start-up, or existing small business, by exploring conceptual approaches, methods and attitudes of successful creatives. You will explore an entrepreneurial attitude, embracing risk in a way that allows you to be flexible and to learn from rapidly changing situations. You will develop and test proposals, challenging yourself intellectually, practically and creatively, showcasing your work and identifying potential partnerships with arts and business organisations. Taught delivery within the programme provides a mix of discipline-specific methods and cross-disciplinary approaches that can be applied across creative and commercial sectors. Our shared module structure allows you to develop a dialogue with creative practitioners across the Graduate School.

Supported practices This programme supports creative professionals, entrepreneurs and change-agents.


Arts University Plymouth


Winner of Best Small or Specialist University at the 2022 WhatUni Student Choice Awards.

Voted as the top Arts University in the UK in the National Student Survey (NSS 2022). Overall student satisfaction is 81% at Arts University Plymouth, significantly above the national average of 76%.

Founded in 1856, the institution has been granted full university status and formally recognised with the new title of Arts University Plymouth following approval by the Privy Council, becoming the city of Plymouth’s specialist arts university. Arts University Plymouth is a specialist arts university offering a comprehensive range of undergraduate and …

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