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Abertay University: Digital Marketing and e-Business

Institution Abertay University View institution profile
Department School of Business, Law and Social Sciences
Telephone 01382 308080
Study type Taught


This Master’s will equip you with the knowledge and skills needed to thrive in the ever-evolving world of strategic digital marketing and commerce - ideal for those with a marketing or business degree looking to deepen expertise or individuals with extensive experience in a related field looking to gain a professional qualification.

The programme offers an interactive, learner-centred approach, allowing you to focus on specific areas of interest, while at the same time embarking on a more general exploration of the topics necessary for a modern marketing professional. This blend of specialised and overall knowledge will enhance your capacity to operate successfully in a number of senior roles.

You’ll develop a deep understanding of practices across multiple digital platforms, learning from highly experienced staff and an exciting mix of local, national and global organisations.

Industry contact is key to preparing you to enter or re-enter the industry as an efficient, confident and highly employable specialist who will hit the ground running. As such, we actively promote real-world projects, including the option of either a culminating industry style consultation project with an organisation of your choice or a traditional dissertation.

This programme can be studied full-time for one year or part-time over a maximum of four years.


The University

Abertay University is based in the heart of beautiful Dundee on Scotland’s east coast. We pride ourselves on a range of postgraduate courses aimed at preparing you for the industries and jobs of the modern world.

Our postgraduate taught programmes specialise in artificial intelligencebusinesscyber securitycomputer gamescounselling and engineering. We were the first university in the world to launch computer games and ethical hacking programmes, and we are ranked top 10 in the world for postgraduate computer games programmes by the prestigious Princeton Review. The city of Dundee, thanks in …

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