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Abertay University: Digital Marketing and e-Business
| Institution | Abertay University View institution profile |
|---|---|
| Department | Faculty of Design, Informatics and Business |
| Web | https://www.abertay.ac.uk/ |
| sro@abertay.ac.uk | |
| Telephone | 01382 308080 |
| Study type | Taught |
Summary
This Master’s will equip you with the knowledge and skills needed to thrive in the ever-evolving world of strategic digital marketing and commerce - ideal for those with a marketing or business degree looking to deepen expertise or individuals with extensive experience in a related field looking to gain a professional qualification.
The programme offers an interactive, learner-centred approach, allowing you to focus on specific areas of interest, while at the same time embarking on a more general exploration of the topics necessary for a modern marketing professional. This blend of specialised and overall knowledge will enhance your capacity to operate successfully in a number of senior roles.
You’ll develop a deep understanding of practices across multiple digital platforms, learning from highly experienced staff and an exciting mix of local, national and global organisations.
Industry contact is key to preparing you to enter or re-enter the industry as an efficient, confident and highly employable specialist who will hit the ground running. As such, we actively promote real-world projects, including the option of either a culminating industry style consultation project with an organisation of your choice or a traditional dissertation.
This programme can be studied full-time for one year or part-time over a maximum of four years.
MSc
| Level | SCQF Level 11 |
|---|---|
| Entry requirements | Applicants should have at least a lower second class (2:2) honours degree or equivalent qualifications in Business or similar - with a marketing element. Applicants with non-standard qualifications will be considered on an individual basis, determined by prior study, work experience, professional qualifications, and references. |
| Location | Abertay Campus Bell Street Dundee DD1 1HG |
Fees
| Scotland | 7900 GBP for Whole course |
|---|---|
| England | 10400 GBP for Whole course |
| Northern Ireland | 10400 GBP for Whole course |
| Wales | 10400 GBP for Whole course |
| Republic of Ireland | 10400 GBP for Whole course |
| EU | 17000 GBP for Whole course |
| International | 17000 GBP for Whole course |
| Level | SCQF Level 11 |
|---|---|
| Entry requirements | Applicants should have at least a lower second class (2:2) honours degree or equivalent qualifications in Business or similar - with a marketing element. Applicants with non-standard qualifications will be considered on an individual basis, determined by prior study, work experience, professional qualifications, and references. |
| Location | Abertay Campus Bell Street Dundee DD1 1HG |
Fees
| Scotland | 7900 GBP for Whole course |
|---|---|
| England | 10400 GBP for Whole course |
| Northern Ireland | 10400 GBP for Whole course |
| Wales | 10400 GBP for Whole course |
| Republic of Ireland | 10400 GBP for Whole course |
| EU | 17000 GBP for Whole course |
| International | 17000 GBP for Whole course |
| Level | SCQF Level 11 |
|---|---|
| Entry requirements | Applicants should have at least a lower second class (2:2) honours degree or equivalent qualifications in Business or similar - with a marketing element. Applicants with non-standard qualifications will be considered on an individual basis, determined by prior study, work experience, professional qualifications, and references. |
| Location | Abertay Campus Bell Street Dundee DD1 1HG |
Fees
| Scotland | 7900 GBP for Whole course |
|---|---|
| England | 10400 GBP for Whole course |
| Northern Ireland | 10400 GBP for Whole course |
| Wales | 10400 GBP for Whole course |
| Republic of Ireland | 10400 GBP for Whole course |
| EU | 17000 GBP for Whole course |
| International | 17000 GBP for Whole course |
| Level | SCQF Level 11 |
|---|---|
| Entry requirements | Applicants should have at least a lower second class (2:2) honours degree or equivalent qualifications in Business or similar - with a marketing element. Applicants with non-standard qualifications will be considered on an individual basis, determined by prior study, work experience, professional qualifications, and references. |
| Location | Abertay Campus Bell Street Dundee DD1 1HG |
The University
Abertay University is based in the heart of beautiful Dundee on Scotland’s east coast. We pride ourselves on a range of postgraduate courses aimed at preparing you for the industries and jobs of the modern world.
Our postgraduate taught programmes specialise in artificial intelligence, business, cyber security, computer games, counselling and engineering. We were the first university in the world to launch computer games and ethical hacking programmes, and we are ranked top 10 in the world for postgraduate computer games programmes by the prestigious Princeton Review. The city of Dundee, thanks in …
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