find your perfect postgrad program
Search our Database of 30,000 Courses
University of Westminster, London: Data and Marketing Analytics
| Institution | University of Westminster, London View institution profile |
|---|---|
| Department | School of Management and Marketing View department profile |
| Web | www.westminster.ac.uk/wbs |
| course-enquiries@westminster.ac.uk | |
| Telephone | +44 (0)207 915 5511 |
| Study type | Taught |
Summary
Our Data and Marketing Analytics MSc addresses contemporary business challenges, focusing on data-driven decision-making for marketing success.
On this course, you’ll gain skills in interpreting real-time analytics, understanding consumer behaviour and optimising marketing strategies. You’ll be equipped with the essential tools for navigating the digital marketing landscape, blending marketing expertise with analytical skills.
As businesses evolve, our commitment to diversity, equity and sustainability ensures that you will contribute to a forward-thinking and socially responsible approach to data. This commitment perfectly aligns with the evolving needs of companies in today's global market.
Our blended delivery approach ensures an inclusive learning experience, with a mixture of face-to-face lectures and online resources accommodating your individual needs.
The Data and Marketing Analytics MSc takes an innovative approach, incorporating Generative AI to enhance your learning experience with dynamic case studies, adaptive quizzes and AI-generated summaries tailored to create a personalised environment.
Your studies will culminate with a final major project that seamlessly integrates theory and practice, allowing you to showcase the depth of your understanding and skills in the field of Data and Marketing Analytics.
Stand out in today's business landscape with a degree tailored to address contemporary challenges.
MSc
| Level | RQF Level 7 |
|---|---|
| Entry requirements | A minimum of a lower second class honours degree (2:2). Relevant degree disciplines include business studies, economics, geography, management, and operation research. However, students with qualifications in other disciplines, such as engineering, environmental sciences, the humanities and languages, are also encouraged to apply. If your first language is not English, you should have an IELTS 6.5 overall, with a minimum of 6.0 in each component. |
| Location | Marylebone 35 Marylebone Road Camden NW1 5LS |
| Level | RQF Level 7 |
|---|---|
| Entry requirements | A minimum of a lower second class honours degree (2:2). Relevant degree disciplines include business studies, economics, geography, management, and operation research. However, students with qualifications in other disciplines, such as engineering, environmental sciences, the humanities and languages, are also encouraged to apply. If your first language is not English, you should have an IELTS 6.5 overall, with a minimum of 6.0 in each component. |
| Location | Marylebone 35 Marylebone Road Camden NW1 5LS |
London is one of the world’s most exciting places to study business - and at Westminster Business School, you’ll be right in the centre of it. The Westminster Business School offers a wide range of courses across management and marketing, finance and accounting and applied management. Our postgraduate degrees will help you build the skills, confidence and experience you need to take the next step in your career.
Teaching is shaped by current industry practice, with academics who bring real experience into the classroom. You’ll be part of a diverse, supportive community with strong professional links, global partnerships and …
View ProfileNot what you are looking for?
Browse other courses in Marketing or Data analysis, or search our comprehensive database of postgrad programs.Postgraduate Bursary Opportunity with Postgrad.com
Are you studying as a PG student at the moment or have you recently been accepted on a postgraduate program? Apply now for one of our £2000 PGS bursaries.
Click here