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University of West London: International Fashion Brand Management: Fashion Insight & Strategy

Institution University of West London
Department London School of Film, Media and Design
Web http://www.uwl.ac.uk/
Email courses@uwl.ac.uk
Telephone 02082312468
Study type Taught

Summary

MA International Fashion Brand Management: Fashion Insight & Strategy the UK’s first postgraduate course focusing on fashion consumer trends analysis and innovation. This exciting course is part of our MA International Fashion Brand Management (MA IFBM) suite which offers six innovative programmes:

MA International Fashion Brand Management: Fashion Insight & Strategy MA International Fashion Brand Management: Phygital Luxury Fashion MA International Fashion Brand Management: Circular Fashion MA International Fashion Brand Management: Fashion Buying & Merchandising MA International Fashion Brand Management: Fashion Visual Merchandising MA International Fashion Brand Management: Fashion PR & Communication This course will teach you how to develop a greater awareness of the current practice and new technologies within fashion consumer insight and market intelligence disciplines, and how to apply findings to existing practices. You will analyse the role of fashion consumer insight and market intelligence and its relationship to strategic fashion brand management and brand identity by deconstructing findings into components.

You will underpin each component with historical and contemporary examples of fashion consumer and market intelligence strategies and innovation models. This pathway puts emphasis on digital developments and sustainable strategies for fashion insight.

Learning by doing The course adopts a learning by doing approach through collaborative project work, which includes problem-based practical workshops and the development of live-consultancy projects with industry partners, prepared jointly by UWL academic staff and industry specialists/consultants.

Collaborative learning You will collaborate with fellow students from other pathways and/or other MA courses within our school in your projects and gain invaluable industry experience. These collaborations are carefully designed to provide a microcosm of the professional fashion business world.

Compulsory residential international field trips The MA International Fashion Brand Management is the first postgraduate fashion course in the UK that formally integrates international residential trips into its curriculum. During these trips, you will meet industry professionals, attend master lectures, view collaborative work, and engage in personal growth. The compulsory trips throughout the 2021 academic year will be:

FT1: European Fashion Capitals Trip (Paris, Milan and Florence): 8 to 10 days (Semester 1). FT2: New York Fashion Field Trip: 7-8 days (Semester 2). Optional international residential field trips Students studying on this pathway will be able to attend Trip 3 and Trip 4 as optional trips. You may wish to attend only one or none:

FT3: Copenhagen Fashion Summit: 3 to 4 days (Semester 3). FT4: Berlin Circular Fashion Trip: 3 to 4 days (Semester 2). Internships This course has an optional 80 hours internship integrated into the curriculum. An internship will enhance your employability by offering valuable experience and professional contacts within the industry and put your skills to use in the real world of fashion. It is possible to do your internship digitally.

Learning through social action Instead of an internship, you may participate in a cross-pathway social action industry mentorship projects for which we have teamed up with Justice in Fashion - a global alliance of like-minded and skilled individuals endeavouring to create positive change in the fashion industry.

Digital skills On this pathway, you will work on your creative media and digital skills and learn to use a range of pathway specific industry-standard software. Our facilities include:

3D design studio PC/Mac labs film/motion capture studios photography studios digital print bureau knitting studio sewing studio pattern making studio

MA

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