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University of Strathclyde: Marketing

Institution University of Strathclyde View institution profile
Department Marketing
Web https://www.strath.ac.uk/
Email sbs.marketing@strath.ac.uk
Telephone 0141 553 6118
Study type Taught

Summary

The MSc Marketing is designed for non-business graduates who want to pursue a career in this area. This programme reflects the dynamic and technologically innovative nature of contemporary marketing, spanning private, public and third sectors.

You will gain a sound knowledge of the principles of marketing. Most importantly, you will develop an understanding of consumer behaviour in relation to individuals and organisations.

We will also ensure that you gain the technical and personal skills necessary to pursue your future career.

The programme features a wide choice of elective subjects. These reflect the current diversity in contemporary marketing practice.

The course has many value added features including but not limited to: real-life learning through our live industry consultancy project, ‘International Marketing Works’; high-calibre industry collaboration; research excellence; skills-based teaching.

MSc

Strathclyde

UK University of the Year

The University of Strathclyde is a leading international technological university, located in the heart of Glasgow – one of the UK’s largest cities. Founded in 1796 as ‘a place of useful learning’, we are home to around 30,000 students from more than 140 countries.

We offer flexible, innovative learning and deliver academic excellence through world-class research and teaching. Many of our courses include industrial placement opportunities, helping equip graduates for a fast-changing, competitive environment beyond study.

Accolades

  • The University was named UK University of the Year in the Daily …
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