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University of Southampton: Luxury Brand Management
| Institution | University of Southampton View institution profile |
|---|---|
| Department | Winchester School of Art |
| Web | www.southampton.ac.uk/postgraduate |
| AdmissionsPGT.AH@soton.ac.uk | |
| Telephone | 023 8059 4732 |
| Study type | Taught |
MA
Summary
About this Course The MA in Luxury Brand Management prepares you to thrive in the fast-evolving global luxury sector. The programme is designed to blend academic insight, strategic thinking, and creative innovation with direct engagement from leading brands and professionals. It provides a global perspective on the industry, covering everything from the foundational idea of luxury to its future.
We are ranked 8th in the UK for research quality (Complete University Guide 2026).
Key Features and Distinctiveness This course is distinguished by its direct professional integration and focus on future trends: • Immersive Industry Experience: You will work on live consultancy projects with established luxury brands, providing hands-on insight into real-world challenges and strategic opportunities. • Global Perspective & Study Trips: The course includes study trips to major centers of luxury like London and Paris, offering opportunities to visit heritage maisons, flagship boutiques, and emerging luxury start-ups, while networking with international professionals. • Specialist Curriculum: Modules explore critical and contemporary topics such as: o The idea of luxury and the new luxury consumer. o Craftsmanship and innovation. o Global markets and omnichannel retail. o Sustainable and ethical luxury. o Future-proofing luxury through AI and technology. • Professional Networks: You join a vibrant community through exclusive events, seminars, and luxury networks. Previous professional input has come from distinguished contributors like Aston Martin, Bremont, Maserati, Jo Malone London, The Ritz, Rolls-Royce, The Savoy, and Lock & Co. Hatters. • Innovation and Communication: You will develop creative and digital skills through storytelling, experiential design, and strategic brand management projects. Students also have access to the course's podcast, The Thing About Luxury.
Career Prospects The programme directly prepares students for strategic and management roles within the global luxury market by developing expertise in branding, communications, and digital strategy. Graduates are well-suited for careers in: • Luxury Brand Management • Marketing and Integrated Communication • Digital and Omnichannel Retail • Brand Consultancy • Experiential Design and Communications Agencies
As a graduate from a top 20 UK university for employability*, you'll be well-prepared for your next step.
Further Information • Award: Master of Arts (MA) • Focus: Blends academic knowledge with strategic and creative skills to address the commercial challenges of the luxury sector. • Distinctive Feature: High level of collaboration with prestigious luxury groups and distinguished brands.
*Complete University Guide Graduate Prospects Ranking 2026.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | A 2:2 degree or an equivalent standard in other qualifications approved by the University. |
| Location | Winchester School of Art Park Avenue Winchester SO23 8DL |
Summary
"Develop the skills needed for success in one of the fastest-growing areas of global business. This Luxury Brand Management MA will offer you a high level of industry exposure, creating a range of career opportunities. You'll have exceptional learning experiences, visit luxury brands, have the invaluable chance to work on an industry consultancy project, and benefit from regular talks from top companies.
This Luxury Brand Management master’s is one of just a few courses of its kind in the UK. You'll look at a variety of premium industries including; fashion, perfume, hotels, yachts, automobiles, fine wines and spirits, and exclusive clubs. Our MA Luxury Brand Management degree covers brand design and management, whilst exploring current industry issues and debates. You’ll take part in a variety of study trips, including to London and Paris, working on luxury projects, visiting luxury businesses and meeting industry professionals.
Explore our specialist arts campus:
One of only a few specialist art schools in the Russell Group, you’ll be inspired to create in our purpose built studios and workshops and learn with expert creative practitioners at Winchester School of Art (WSA), part our University of Southampton community and just one hour from London. You’ll have industry exposure through guest lectures, work on live project briefs, and explore work internships where graduates have gone on to set up their own design labels or work at prestigious brands across the globe including Selfridges, Saatchi & Saatchi, Alexander McQueen, Burberry, ASOS, Nike and Apple. "
| Level | RQF Level 7 |
|---|---|
| Entry requirements | Upper second class degree or an equivalent standard in other qualifications approved by the University. |
| Location | Winchester School of Art Park Avenue Winchester SO23 8DL |
Summary
Explore our specialist arts campus:
One of only a few specialist art schools in the Russell Group, you’ll be inspired to create in our purpose built studios and workshops and learn with expert creative practitioners at Winchester School of Art (WSA), part our University of Southampton community and just one hour from London. You’ll have industry exposure through guest lectures, work on live project briefs, and explore work internships where graduates have gone on to set up their own design labels or work at prestigious brands across the globe including Selfridges, Saatchi & Saatchi, Alexander McQueen, Burberry, ASOS, Nike and Apple.
Develop the skills needed for success in one of the fastest-growing areas of global business. This Luxury Brand Management MA will offer you a high level of industry exposure, creating a range of career opportunities. You'll have exceptional learning experiences, visit luxury brands, have the invaluable chance to work on an industry consultancy project, and benefit from regular talks from top companies.
This Luxury Brand Management master’s is one of just a few courses of its kind in the UK. You'll look at a variety of premium industries including; fashion, perfume, hotels, yachts, automobiles, fine wines and spirits, and exclusive clubs. Our MA Luxury Brand Management degree covers brand design and management, whilst exploring current industry issues and debates. You’ll take part in a variety of study trips, including to London and Paris, working on luxury projects, visiting luxury businesses and meeting industry professionals.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | Upper second class degree or an equivalent standard in other qualifications approved by the University. |
| Location | Winchester School of Art Park Avenue Winchester SO23 8DL |
Visit us at a postgraduate open event
Study your postgraduate degree at the University of Southampton, a Russell Group university ranked in the top 17 in the UK* and 87th among global universities**.
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