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University of Southampton: Fashion Marketing and Branding
| Institution | University of Southampton View institution profile |
|---|---|
| Department | Winchester School of Art |
| Web | www.southampton.ac.uk/postgraduate |
| AdmissionsPGT.AH@soton.ac.uk | |
| Telephone | 023 8059 4732 |
| Study type | Taught |
MA
Summary
About this Course This is a highly focused master's program designed to give you an expert understanding of the modern fashion world, building your expertise in both marketing strategies and branding. The course content centres around the latest global industry developments and adopts a sustainable and ethical perspective. You will learn to analyze fashion brands and consumers across different cultures. Key topics covered include: • Digital and Traditional Marketing Strategies • Fashion Brand Building and Management • Fashion Consumer Behaviour and Trends • Data Analytics for the fashion sector • Sustainability and Ethics in branding
We are ranked 8th in the UK for research quality (Complete University Guide 2026).
Key Features of this Course • Dual Focus: The program provides specialized knowledge in both strategic marketing and brand communication, essential for today's complex global fashion market. • Core Strategic Modules: You will study compulsory modules such as Digital and Sustainable Marketing Strategies for Global Fashion Brands, Fashion Branding and Strategic Communications, and Fashion Consumer and Industry Insights. • Research Project: You will complete a Final Major Project (independent research) on a contemporary issue in fashion marketing and branding, applying the insights and skills gained throughout the program. • Optional Modules: You can tailor your expertise with optional modules, which may include Entrepreneurship, Global Marketing, Digital Cultures, or Sustainability in Business and Design.
Career Prospects After completing this course, you will be in an ideal position to pursue specialized roles in the global fashion industry. Career paths include: • Global/Luxury Fashion Brand Manager • Digital Fashion Brand Manager • Fashion Marketing Strategist • Fashion Sustainability Marketing Manager • Fashion Data Analyst and Market Researcher • Fashion Entrepreneur The program also provides a solid foundation for those wishing to continue their research interests at the PhD level.
As a graduate from a top 20 UK university for employability*, you'll be well-prepared for your next step.
Further Information • Location: The course is based at the Winchester School of Art (WSA). • Duration: Typically a one-year full-time master's program. • Entry Requirements: You will need a 2:2 degree or equivalent international qualification. • Course Lead: Dr. Eirini Bazaki, whose research expertise includes digital fashion marketing and branding.
*Complete University Guide Graduate Prospects Rankings 2026
| Level | RQF Level 7 |
|---|---|
| Entry requirements | You'll need a 2:2 degree in a relevant subject such as: advertising |
| Location | Winchester School of Art Park Avenue Winchester SO23 8DL |
Summary
Develop essential career skills and industry knowledge on this master’s degree in Fashion Marketing and Branding course at the University of Southampton. You’ll gain in-depth understanding of the modern fashion world and learn from our academics’ research excellence and knowledge of the sector. You’ll be based in an art school, so you can put your skills into practice through collaborative projects with fashion design students.
This UK master’s course is ideal if you’re a business, management or marketing graduate who wants to specialise in fashion. It’s also a great opportunity if you’ve studied a creative subject and want to build your business skills. If you’re already working in the industry it could help you gain new specialisms to advance your career.
On this MA you’ll develop knowledge of issues and trends in the modern fashion world such as globalisation, technological advances, fast fashion and sustainability.
Explore our specialist arts campus:
One of only a few specialist art schools in the Russell Group, you’ll be inspired to create in our purpose built studios and workshops and learn with expert creative practitioners at Winchester School of Art (WSA), part our University of Southampton community and just one hour from London. You’ll have industry exposure through guest lectures, work on live project briefs, and explore work internships where graduates have gone on to set up their own design labels or work at prestigious brands across the globe including Selfridges, Saatchi & Saatchi, Alexander McQueen, Burberry, ASOS, Nike and Apple. "
| Level | RQF Level 7 |
|---|---|
| Entry requirements | "You'll need a 2:1 degree in a relevant subject such as: advertising |
| Location | Winchester School of Art Park Avenue Winchester SO23 8DL |
Summary
Explore our specialist arts campus:
One of only a few specialist art schools in the Russell Group, you’ll be inspired to create in our purpose built studios and workshops and learn with expert creative practitioners at Winchester School of Art (WSA), part our University of Southampton community and just one hour from London. You’ll have industry exposure through guest lectures, work on live project briefs, and explore work internships where graduates have gone on to set up their own design labels or work at prestigious brands across the globe including Selfridges, Saatchi & Saatchi, Alexander McQueen, Burberry, ASOS, Nike and Apple.
Develop essential career skills and industry knowledge on this master’s degree in Fashion Marketing and Branding course at the University of Southampton. You’ll gain in-depth understanding of the modern fashion world and learn from our academics’ research excellence and knowledge of the sector. You’ll be based in an art school, so you can put your skills into practice through collaborative projects with fashion design students.
This UK master’s course is ideal if you’re a business, management or marketing graduate who wants to specialise in fashion. It’s also a great opportunity if you’ve studied a creative subject and want to build your business skills. If you’re already working in the industry it could help you gain new specialisms to advance your career.
On this MA you’ll develop knowledge of issues and trends in the modern fashion world such as globalisation, technological advances, fast fashion and sustainability.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | Upper second-class degree or above, or an equivalent standard in other qualifications approved by the University. |
| Location | Winchester School of Art Park Avenue Winchester SO23 8DL |
Visit us at a postgraduate open event
Study your postgraduate degree at the University of Southampton, a Russell Group university ranked in the top 17 in the UK* and 87th among global universities**.
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